While I was trying to enjoy a concert a few nights ago, something distracted me from the phenomenal music being played throughout the amplifiers on stage: a social media tactic.
The band stopped playing, and the lead singer directed the crowd to the drummer’s mobile device for a picture. With one quick snap, the drummer captured a photo of the audience below. I leaned forward in my seat to fully grasp what was happening.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Myspace’s massive redesign has angered many musicians and threats of jumping ship abound. However, could it be that this is a short-sighted view that’s missing the new MySpace’s promise for sharing music better than ever before?
These days, more and more bands are reaching out to their fans through social media and web video – creating awesome music videos, contests and campaigns on YouTube and other social sites. With Weezer’s recent YouTube takeover, OK Go’s new video launch and a fun new online music video contest from Guster, we thought it only fitting to put together a list of some of the bands that are taking web video to the next level and rocking out on the social web.
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Ever feel like your favorite bands have a way of avoiding your hometown? Maybe it’s just me, but every time I hear a song I like or find an album I dig, and I check to see if they are on tour, they are already rolling out of my neighborhood.
Thanks to SonicLiving, you never have to miss a show again. Read more
