Beauty is big business. Everyone wants to look their best and cosmetic companies and plastic surgeons are making billions of dollars each year off of consumers’ desire to look pretty, and thanks to social media the industry is bigger than ever. A new infographic from Schoenheitsklinik.de shows how social media is bringing money to the beauty industry like never before.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
There are many ways to measure the true value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value.
In its latest Digital IQ Index, L2 compares the digital and social media initiatives of key companies in the growing beauty products industry — Estée Lauder, LVHM, L’Oréal, Limited Brands and others — with their activities a year ago. The findings have relevance for companies in all sectors.
The Biggest Loser, the weight-loss reality sensation, has just wrapped up in the States. That means there will now be a two-week stretch where the show’s stars before and after photos will be inescapable. After all, doesn’t everybody love to see a life-changing journey summed up in two images?
How would you like your own before and after picture? New Website Taaz wants to help you out by allowing you to “try on” different looks from the convenience of home. With over $11 millions page views in a month, you won’t be alone! Read more
