Posts Tagged ‘Ben Lerer’

The following is a post from PRNewser’s Tonya Garcia.

Thrillist was started by two guys – recent college grads – who felt there wasn’t a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them.

“We were reading a bunch of city guides that weren’t speaking our language,” Ben Lerer, co-founder of Thrillist told us in part one of our Media Beat interview.

Now this daily newsletter for men has celebrated its fifth anniversary, has 18 editions spanning the U.S. and London, and just launched a redesigned website.

Thrillist also offers social media, video, and apps, all with the goal of giving its male audience what it wants. And what is that? “All the things you assume guys would like, but hope they won’t,” Lerer says.

Part 2: We talk with Ben Lerer about Jack Threads, Thrillist’s events, and what they mean to the brand.

Part 3: Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.

Apps for hand-held and tablet devices will be a part of the 15th Annual Webby Awards, which set an early entry deadline of Oct. 29, with nominations to be announced in April and the winners to be recognized at a June gala.

The new mobile-app category will be judged by Twitter co-founder Biz Stone, foursquare co-founder Dennis Crowley, Yelp CEO Jeremy Stoppelman, UrbanDaddy CEO Lance Broumand, and Thrillist co-founder Ben Lerer.

The Webby Awards executive director David-Michel Davies said:

In our 15 years honoring the best of the Internet, we’ve seen few developments have as profound an effect as apps and the mobile Web. Apps have transformed the online experience, changing the way we access content and enhancing every aspect of our daily lives. We’re looking forward to honoring not only these pioneering innovators, but also the Web sites, videos, and advertising that continue to shape the Internet’s future.