Bing, the new search engine project from Microsoft, has gotten a whirlwind of attention, in part because of its large marketing push which made the world aware of Bing across every major media channel. And while the debate still continues in regards to which search engine is better for what purposes between Bing and Google, Microsoft is continuing its efforts to make its new search engine productive.
Part of this continued effort appears to be BingTweets, a recently launched collaborative project teaming Microsoft with Federated Media and Twitter in order to combine real time Twitter search content with Bing search results. It’s not a far stretch from what Bing was already offering. With a montage of media and text search results, Bing was already fairly diverse in its search results formatting. And Twitter, being the popular microblogging tool that it is, has found itself at the center of the real time trend.
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