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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Social Media Newsfeed: #NBCFail | Google Fiber | Digg Relaunch

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Olympics: Please, Do Not Tweet Unless You Have to, Fans Told (Reuters)
Sports fans attending the London Olympics were told by Olympic bosses on Sunday to avoid sending non-urgent text messages and tweets during events because an overloaded network was affecting television coverage. Coverage of the men’s road cycling race on Saturday left many viewers in the dark at times, including details on how far back the chasing pack was from the leaders. The New York Times Twitter has turned into a fiery digital soapbox against NBC, as its users have merged their resentment over tape delay with problems viewing the livestreams. The outrage has been distilled, simply, into #nbcfail. AP NBC says it saves big events for prime-time airing because that is when most viewers are available to watch them and where the network makes the bulk of its advertising revenue. Since prime time on the U.S. East Coast coincides with 1 a.m. London time, there are no events to air live then. Mashable As you watch the Olympics, you can plainly see who wins at the various events, but who’s #winning in the world of social media? That’s where Starcount can help, showing you who are the most talked-about athletes on social media. AllTwitter The opening ceremony of the Olympics had almost 27 million television viewers in the United Kingdom alone, and close to 10 million tweets were written about the Games during the festivities. Twitter’s numbers differ slightly from an independent study and infographic by Bluefin Labs, which tracked just 5 million mentions during the opening ceremony, placing the London Olympics third behind the 2012 Grammy Awards and the 2012 BET Awards. Read more

NYT/bit.ly’s News.me for iPad App Shedding it Subscription Fee

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The News.me iPad app was funded by the New York Times and developed in partnership with bit.ly. It is, generally speaking, a very similar to Flipboard except that it only looks at your Twitter feed (if allowed), featured Twitter users and select RSS feeds. Unlike Flipboard’s free service, News.me charged weekly and annual subscription fees (99 cents and $34.99, respectively). This week, however, they service became a free one.
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