Data from Twitter reveals spikes before and after Black Friday shopping hours but when it was time to shop, people were focused on the task at hand.
If you over-indulged over Thanksgiving and are still feeling a little bloated, taking selfies is probably the last thing on your mind.
The good news? This Tuesday, the United Nations Foundation is encouraging people to take #Unselfies instead.
Social Media Newsfeed: Black Friday Social Media Disappointing | Walmart Tops Social Media on Black Friday
Social media disappointing in driving Black Friday sales online. Walmart tops “social content amplified by shoppers,” and Amazon comes in second. These stories, and more, in today’s Morning Social Media Newsfeed.
Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season.
The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Friday Shopping Style. Stores, such as Staples, had Black Friday deals all week. Others, opened their doors early on Thanksgiving Day.
Here are 5 fantastic social media holiday shopping campaigns:
The PS4 and the Xbox One both hit the stores earlier this month, but which console will sell the most units on Black Friday?
Facebook co-founder and CEO Mark Zuckerberg says the U.S. “blew it” on surveillance programs in TV interview. Iran’s president takes to Twitter posting messages and retweeting after nuclear deal. These stories, and more, in today’s Morning Social Media Newsfeed.
Nearly 50 percent of consumers start holiday shopping before November but by December 13th only 12 percent have finished shopping. By the week before Christmas, consumers are in a panic, trying to get the best deals.
Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in. Analysts at NMIncite read the posts for shopper feedback, while Silverpop found the brand sites with the most check-ins. These reports showed another trend: even if people weren’t shopping through Twitter, they were using the microblogging site to talk about their shopping plans.
Social shopping site Fab sold more than $6.5 million worth of bearded hats, colorful knives, and 200,000 more unique products between Black Friday, November 23 and Thursday November 29, 2012. The company reports that sales have quadrupled since 2011, when holiday sales totaled $1.7 million.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.