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black friday

How Twitter Users Spread Buzz For Cyber Monday & Black Friday

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Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in. Analysts at NMIncite read the posts for shopper feedback, while Silverpop found the brand sites with the most check-ins. These reports showed another trend: even if people weren’t shopping through Twitter, they were using the microblogging site to talk about their shopping plans.

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Social Media Newsfeed: Facebook Privacy | Tumblr Grows

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Privacy Groups Ask Facebook to Abort Proposed Changes to Privacy Policy (SocialTimes)
Online privacy groups Electronic Privacy Information Center and Center for Digital Democracy have written a letter to Facebook CEO Mark Zuckerberg asking him to abandon proposed changes to the social network’s privacy policies. Users would no longer have the opportunity to vote on proposed changes and privacy practices for Facebook and Instagram would be combined.

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Social Media Newsfeed: Cyber Monday | Facebook Privacy

CyberMonday

Cyber Monday Deals: How to Find the Best Online Sales and Save Some Major Green (The Huffington Post/Reuters)
In a one-day blitz of shopping, consumers are expected to empty their wallets of more than $1 billion on Cyber Monday, the online shopping spree on Nov. 26, according to spending projections from research firm comScore. Cyber Monday 2012 may offer the best deals on technology products this year, said Brian Hoyt, senior writer for RetailMeNot.com, a coupon code site.

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Adobe Predicts Social Traffic to Retailers Will Double this Season

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Get your pins and tweets ready, marketers, because holiday shopping season is about to begin. To ease stress for retailers, Adobe has created a predictive tool that forecasts sales growth figures and online shopping spikes for the upcoming season, also factoring in referral traffic from social media sites. Referrals to retail sites from social networks are expected double, the company reports, and Pinterest takes the lead as the fastest-growing site for driving traffic.

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