Many businesses fail to realize that conducting blogger outreach is not the same as conducting traditional media outreach and their outreach strategies need to be adapted. Scoring a hit in USA Today is still great, but the value in reaching out to bloggers and other influencers online continues to grow.
A free e-book from BlogDash provides solid guidance for successful blogger outreach. With BlogWorld starting tomorrow in New York, I’ve excerpted sections with key takeaways for PR and marcom professionals to keep in mind for the next few days and beyond.
