Posts Tagged ‘blogher’

Women’s-targeted online news and blogging network BlogHer and consumer agency DeVries Public Relations conducted a study of women’s shopping behaviors and the influence of various media upon them, focused on the beauty and lifestyle sector.

Among findings of the Beauty Is in the Eye of the Blog Holder survey:

Blogs are more than two times more likely than magazines to have inspired a beauty-product purchase over the past six months (63 percent versus 26 percent).

Women are just as likely to trust beauty-product advice from a parenting (43 percent), health (42 percent), or lifestyle (37 percent) blog, as from a beauty and fashion blog (43 percent).

Women turn to and trust “familiar” bloggers more than store Web sites, social networks, or message boards when seeking beauty-product recommendations.

Women buy beauty products offline at a rate four times greater than online, and they tend to research online and buy offline.

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Mommy blogging is the new black. And while it seems mom-centric weblogs are a dime a dozen, some crafty women have forged their way by sharing (get this) original, honest content. The following mommy bloggers are women that encapsulate the meaning of success. Their sweat equity has helped them rise to the top – where they’re sometimes criticized, but never ignored.

The Redneck Mommy

Nearly swallowed whole by the loss of her young son in 2006, Tanis Miller was saved by her kids and her blog. Writing at TheRedneckMommy.com, Miller is just as likely to dish out pee-your-pants humor as she is to write a heart-wrenching post about finding her way out grief’s foggy forest. She’s sometimes crass, always honest, and doesn’t try to hide her daily struggle to put one foot in front of the other.

Her Bad Mother

Catherine Connors knows parenting can be an experiment. Her motto, “Bad is the new good,” bashes stereotypes about “perfect” mothering. Blogging at HerBadMother.com, Connors is tight-lipped about nothing. Her faux pas, frustrations, and ugly parenting moments are all a matter of public record – along with joyful posts about her family. Connors believes moms should toss out convention and just figure out what works – and more importantly, what doesn’t. Read more