The episode will also feature interviews with Twitter chairman Dorsey, Floodgate founder and managing partner Mike Maples, O’Reilly Media founder and CEO Tim O’Reilly, GigaOM founder Om Malik, Blogger.com co-founder Meg Hourihan, Wired.com writer Ryan Singel, and Wedbush Securities vice president of equity research, social media and e-commerce Lou Kerner.
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Bloomberg Game Changershas been a game-changer for Bloomberg.com, as comScore data showed a record traffic spike in October, with the media company’s Web properties totaling some 21 million unique visitors for the month, and the seven episodes of the documentary series contributing to those robust numbers.
Episodes of Bloomberg Game Changers account for four of the 15 most viewed videos on Bloomberg.com, with the installment featuring Apple chairman and CEO Steve Jobs coming in at No. 2 on that list and totaling nearly 500,000 views.
Other subjects of Bloomberg Game Changers: Facebook co-founder and CEO Mark Zuckerberg; Google co-founder and president, technology Sergey Brin and co-founder and president, products Larry Page; Comedy Central’s Jon Stewart, host of The Daily Show with Jon Stewart; Kohlberg Kravis Roberts co-founder Henry Kravis; hip-hop mogul Jay-Z; and Oracle co-founder and CEO Larry Ellison.
Weinstein will discuss behind-the-scenes aspects of interviews with Jay-Z’s business colleagues, friends, and fellow performers, including Warner Bros. Records chairman and CEO and former Def Jam CEO Lyor Cohen, Translation founder and CEO Steve Stoute, music journalist Zack O’Malley Greenburg, Jay-Z biographer Jake Brown, New Jack City screenwriter Barry Michael Cooper, childhood friends and fellow rappers Jaz-O and Mr. Cee, and Jay-Z’s grade-school teacher, Renee Lowden.
Airing Thursday at 9 p.m. ET, the Jobs episode of Bloomberg Game Changers will feature interviews with fellow Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned venture capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley entrepreneur Guy Kawasaki, and technology journalist and former Apple employee Robert X. Cringely.
Bloomberg Game Changers will profile Jobs from Apple’s start in his garage through the success of the iPad, touching on his departure from Apple, the failure of NeXT, his bounce-back at Pixar, and his return to Apple.
As for its recent hires, Bloomberg TV said Johnson and Chang will work on a yet-to-be-announced new show based in San Francisco. Prior to joining Bloomberg, Johnson had been a hedge fund manager and private investor, with media roots as a founding reporter for TheStreet.com, a writer-reporter at Time, a senior editor at Vibe, and CNBC’s first Silicon Valley reporter back in 2001.
Bloomberg Game Changers: Mark Zuckerberg is a 25-minute documentary that includes interviews with the three people who accused Zuckerberg of stealing the idea for Facebook — Tyler Winklevoss, Cameron Winklevoss, and Divya Narendra — as well as Digital Sky Technologies CEO Yuri Milner, former MTV Networks president and CEO Michael Wolf, and David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World, All Facebook reported, adding that Facebook itself did not participate in the Bloomberg documentary.