Posts Tagged ‘Bob Cohn’

The Atlantic Wire reported strong growth in its first year, reaching 1 million unique monthly users and seeing monthly advertising revenues for September up 248 percent versus September 2009.

Social-media sites such as Facebook and Digg have accounted for one-third to one-half of the site’s traffic referrals, and comScore data found only 3 percent duplication between The Atlantic Wire and The Atlantic.

Atlantic Digital editorial director Bob Cohn — subject of a mediabistro.com So What Do You Do Q&A earlier this month — said:

We’re thrilled that over the past year, The Atlantic Wire has become a must-read for anyone looking to engage with the day’s most important political, business, and cultural commentary. Between the blogosphere, the op-ed pages, and the radio and TV pundits, there’s just too much to absorb each day. Our writers break it down without dumbing it down.

The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

It’s clear that The Atlantic Wire is attracting its own unique audience and filling a niche in the market — the value of which is supported by our strong advertising gains. We’re looking forward to the site’s continued success and evolution in the coming months.

Alexis Madrigal, who joined TheAtlantic.com from Wired in July to become the lead writer and blogger for its new technology channel, saw that channel go live Tuesday.

The technology channel includes video series How to Think About, in which Madrigal examines key technology topics; Toolkit, a daily service that answers one reader’s questions about tech needs; Tech Canon, lists of the 50 books, Web sites, movies, TV shows, and manuals that enable readers to be tech-literate; and archival content from The Atlantic.

Atlantic Digital editorial director Bob Cohn said:

The Atlantic has long explored the ways technology and innovation shape our world. We’re excited to continue exploring these topics under Alexis’ guidance. His enthusiasm, range, and curiosity reflect the best of that tradition.

And The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

From politics and business to technology and culture, TheAtlantic.com is rapidly evolving as a must-read for intelligent and inquisitive consumers trying to understand the day’s biggest questions. In turn, marketers are looking to TheAtlantic.com as a way to creatively engage with this premium audience.