“Traditionally the role of the book publisher was print and distribution and in an eBook world this is already irrelevant.” So says Ronny Golan, CEO and co-founder of BookPulse, a new service aimed at bringing book publishers into the modern, more social world, with a platform that lets them build ongoing relationships with their readers on social networks.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Nearly a generation of children got turned on to reading by LeVar Burton during 155 episodes of the PBS television series Reading Rainbow. The creative minds behind that successful series, which ran from 1983 to 2006, are behind a new venture called RRKidz that plans to apply the concepts behind Reading Rainbow to iPad apps.
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Being an avid reader, social media is looking mighty fine these days. Google+ added Google Books to their popular platform. I must say this is a gem for anyone who loves to read and share books. You can now share your favorite books and passages of the millions of books in Google Books index worldwide with your circles on Google+.
These days many young people are so preoccupied with Facebook, Twitter, YouTube and other online distractions that they are losing interest in reading books. Portuguese book publisher Leya wanted to find a way to change that and get people interested in reading once again. The solution? Leya thought, why not bring books to the Facebook walls of potential readers. They launched a campaign called Fbooks, telling book stories interactively on Facebook.
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“I can’t believe we managed to keep it a secret!” Mercury President and CEO Chris Balfe told The Business Insider. The shopping site went live earlier this week with savings offers from longtime ad partner LifeLock.com as well as Chocolate.com.
Popular book discovery and sharing site Goodreads has released an Android app, bringing the ability to manage and share book information to Android phones. The Goodreads app, which has been been available for the iPhone, is free and available now in the Android Market.
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Steve Garfield’s ‘Get Seen’ just may be the single most useful and important resource for beginners to the world of online video.
Her charm and irreverence is on display online, as in all seriousness, she delivers some great how-to performances in the vain of Martha Stewart. Learn how to roast hot dogs on a rake, make a donut feeder for birds and squirrels, and fashion toys for rabbits; truly lessons for life.
We all know that Facebook has become a social phenomenon, changing both how we interact and do business. The movie ‘The Social Network’ has introduced us to founder Mark Zuckerberg – the antithesis of a rockstar, billionaire though he might be. There’s may still a star in the equation though – Facebook itself.
Twitter is supposed to condense everything you have to say into 140 character messages. Ironically, the micro-messaging mecca has inspired several books to satisfy those who want a bit more information at once.
