
New resources from Affect Strategies and Eloqua can help brands launch and implement more effective social media marketing. Why not get the jump on your competition? Check them out!

New resources from Affect Strategies and Eloqua can help brands launch and implement more effective social media marketing. Why not get the jump on your competition? Check them out!
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. One of my top rules of successful marketing is, “Just because you can do it yourself does not mean you should do it yourself.” How does this apply to online videos to promote your brand?

Can a brand successfully engage its customer base using social media if the company does not apply social media principles to its internal communications? It may not fail, but external social media engagement may not realize its full potential.

Many, perhaps most, companies offering social media tools and services don’t take full advantage of the industry press and bloggers. To successfully place stories requires know what stories are worth publishing, as well as where and how to deliver them.

In this first of a new series of posts, Jonathan Hall talks about why it’s important for a brand to have “personality” in it’s social media and what personality traits contribute to positive engagement.