Posts Tagged ‘Brad Jefferson’

Popular video slideshow application Animoto announced the launch of their new gift shop earlier this week. Now Animoto fans can show their love for Animoto wherever they go with t-shirts, bags, mouse pads and…riding lawnmowers? That’s right; Animoto’s collection of swag and apparel includes a few products that you may find a little surprising – a riding lawnmower, an Animoto vintage guitar, Animoto body fragrance, guyliner and even a ‘Men Of Animoto’ calendar. When I saw Animoto’s Lifestyles Collection I just had to find out more. CEO Brad Jefferson answered a few questions for me.
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Last week, Animoto announced the release of their first collection of video styles for professional users, as well as launched a monthly subscription option for Animoto Pro, the site’s business product. Hearing this news, I wondered what the launch of these new professional products meant for the future of the video slideshow tool – are they taking a new direction, catering to professional clients? Or are they simply broadening their product offering? I had the opportunity to ask CEO Brad Jefferson these questions and more. Find out what he had to say after the jump.
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