Earlier this month, Facebook user Richard Neill posted a rant on the Bodyform Facebook page, a British sanitary napkin brand. In the rant, which has racked up over 84,000 likes to date, Neill calls out Bodyform for false advertising—for making “that time of the month” seem like a joyous occasion, ripe with rollercoasters, dancing and fun when, in actuality, it is quite the opposite. Today, Bodyform has responded with a viral video revealing “The Truth” and calling out Richard Neill for forcing them to “expose every man to a reality we hoped they would never have to face.”
As most of you may know, Bank of America had a rather interesting brand image related problem on Google+ this week. According to one source, Bank of America was at fault for its own failure. On the other hand, others felt Google was the real culprit for not protecting the authenticity of brands on its social networking platform. Both sides of the debate developed valid arguments, however, Bank of America’s failure to protect its own image will be used as a case study for an example of failed brand protection, since brands will be able to learn from this lack of action.
It’s time to fundamentally change how you think about social media marketing.
You don’t have to do it right the first time!
It is and it isn’t. Well, it is except when you need it to be. Brace yourself: this gets UGLY.
If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.
Is Facebook ready for the big leagues? Well, it needs to sort out some big problems with its business model first.
Do you think your Facebook fans are more valuable than your house list? If you do, you aren’t like most marketers.