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Bodyform Responds To Man’s Facebook Rant, Reveals The Truth About “That Time Of The Month” [Video]

Megan O'Neill on October 16, 2012 2:47 PM
Bodyform CEO

Earlier this month, Facebook user Richard Neill posted a rant on the Bodyform Facebook page, a British sanitary napkin brand. In the rant, which has racked up over 84,000 likes to date, Neill calls out Bodyform for false advertising—for making “that time of the month” seem like a joyous occasion, ripe with rollercoasters, dancing and fun when, in actuality, it is quite the opposite. Today, Bodyform has responded with a viral video revealing “The Truth” and calling out Richard Neill for forcing them to “expose every man to a reality we hoped they would never have to face.”

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Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

What Brands Can Learn From Bank Of America’s Failure To Protect Its Own Image On Google+

CJ Arlotta on November 18, 2011 11:15 AM
bank-of-america

As most of you may know, Bank of America had a rather interesting brand image related problem on Google+ this week. According to one source, Bank of America was at fault for its own failure. On the other hand, others felt Google was the real culprit for not protecting the authenticity of brands on its social networking platform. Both sides of the debate developed valid arguments, however, Bank of America’s failure to protect its own image will be used as a case study for an example of failed brand protection, since brands will be able to learn from this lack of action.

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