
Are you looking at likes, shares and RTs? Stop it! Let’s take a look at the only three metrics that should matter to you.

Are you looking at likes, shares and RTs? Stop it! Let’s take a look at the only three metrics that should matter to you.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Looming menacingly on Apture’s About page is a frightening stat for many web publishers: 30% of most publishers’ outbound traffic is lost to search, according to comScore Media Metrix data. That’s 1/3 of all outbound traffic moving away from your site to search for something else. Apture hopes that its innovative context-oriented web service will help publishers retain some of that previously lost traffic and replace outside searches with internal context.
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