Posts Tagged ‘Brand Visibility’

3 Ways the Apture Bar Will Boost Your Readership

apture logoLooming menacingly on Apture’s About page is a frightening stat for many web publishers: 30% of most publishers’ outbound traffic is lost to search, according to comScore Media Metrix data. That’s 1/3 of all outbound traffic moving away from your site to search for something else. Apture hopes that its innovative context-oriented web service will help publishers retain some of that previously lost traffic and replace outside searches with internal context.
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