Posts Tagged ‘Branding’

Nokia looks to be one of the first location-based technology and vending machines working together. You may think that it seems to be a cool match, but will the connection last beyond its introduction at Social Media Week?

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

It’s time to fundamentally change how you think about social media marketing.

You don’t have to do it right the first time!

If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.

Is Facebook ready for the big leagues? Well, it needs to sort out some big problems with its business model first.

It used to be “buyer beware”, but with social media, it’s now brand beware. A study reveals more and more consumers are turning to social media to release their own “mutant” ads, changing the advertisement landscape.

Do you think your Facebook fans are more valuable than your house list? If you do, you aren’t like most marketers.

When in doubt, call it branding, right? WRONG. Here are four signs you might be using branding as an excuse to avoid social media marketing accountability.

Are you looking at likes, shares and RTs? Stop it! Let’s take a look at the only three metrics that should matter to you.

Getting a corporate blog off the ground isn’t easy. Even though the technology is famous for being easy to launch and use, you still have to fight your way through a maze of IT policies, risk management practices, brand guidelines and internal trepidation. And once you’ve done all that, you have to plan your editorial, [...]