Getting a corporate blog off the ground isn’t easy. Even though the technology is famous for being easy to launch and use, you still have to fight your way through a maze of IT policies, risk management practices, brand guidelines and internal trepidation. And once you’ve done all that, you have to plan your editorial, write it, get it approved, publish it and promote it. It sounds like a lot, I know. So, let’s make it even more menacing by listing it all out:
Don’t want to get painted into a corner? You need to start at the end and work backward.
Yeah, yeah, we all know that print is dying – and that Facebook is helping it along. Well, that process is likely to gain momentum next year. While online marketing has traditionally been a conversion game, it looks as though businesses are getting ready to approach the web with a more open mind.
Does checking in really work? Are consumers overloaded yet? Southwest introduces no Change Fees and a bedding company ‘spices up’ their online presence. Really, is this what consumer web has boiled down to, no change fees and sexy bedding?
PepsiCo recently launched a campaign supporting recycling on Facebook that plays on the psychological principle of commitment. Called ‘Bottle Promise’, the campaign offers a chance to win a reward for making certain achievements by new years.
Mobile apps are all the rage right now but recent survey data shows that consumers still prefer to use mobile web. Years ago ecommerce paved the online path for shoppers. Here’s five reasons consumers have become internet lazy and why. What is your company doing to help the lazy consumer?
We’ve gleaned five lessons of social media that every brand can learn from following the successes (and failures) of the luxury sector. Want to know your Digital IQ? Read this article to find out.
Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.
Is your company blogging for all the wrong reasons? As social media marketing is more traction, the pressure for businesses to enter the space is becoming immense. The thought of yielding digital turf to the competition is hard enough to accept, and the promise of marketing returns on investment, bolstered by several years of hype, is so enticing as to make social media marketing seem like an obligation.
Finding that 40 percent of 3,000 social network users surveyed connect with brands and products on their networks, a new study provides an optimistic outlook for marketers to capitalize on social media opportunities. Performics, a performance marketing agency inside Publicis Groupe, released results from S-Net (The Impact of Social Media), a report it sponsored from ROI Research Inc. The study tackled not only general behaviors and platform preferences for social sites; it delved deeper into how social sites affect family and friend relationships and consumer attitudes towards brands and products.
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Through many engagements, we hear many questions surrounding social networking: what it means; how it applies to business; and, more directly, how social networking can turn a profit for a business.
If you’re in interactive marketing today, it would be logical to assume that based on the tremendous growth in usage of Social Networking tools, you can ride the wave of interest to reach more people within a trusted network and get your message across within established groups.
Not so fast!
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