Posts Tagged ‘Brands’

Many forms of media are passive. People watch television; they read newspapers; but on social media sites, they talk. That’s why marketers can’t just broadcast a message to reach their audiences on the social Web – they need to get in on the conversation.

Recently, brands like eBay, Marc Jacobs, and 20th Century Fox have turned to a social media experience platform called BumeBox to get their customers talking about them on Twitter. Here, BumeBox CEO (and former Zappos employee) Jon Fahrner explains how to host a branded social media event.

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Daisy Whitney provides some great tips, care of speakers at the OMMA Global Conference, for brands looking to build up their video content online.

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Online video is a great way to humanize your brand and present yourself in a way that is easy for your customers to connect with. ReelSEO’s Tim Schmoyer and “viral video genius” Kevin Nalty aka Nalts offer up some great tips on how to use video to humanize your brand.

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With the launch of the new YouTube design at the end of the year, YouTube Channels have become a lot more customizable with four different layout templates, and rumor has it that things are about to become even more customizable—at least for brands.

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Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.

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A new infographic from AYTM explores ‘Branding And How It Works In The Social Media Age’, including statistics about how consumers are interacting with brands on Facebook and Twitter, what consumers expect from brands and more.

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The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users.  It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, while they don’t even hit the top 5 when it comes to how much they post on their own page.

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As most of you may know, Bank of America had a rather interesting brand image related problem on Google+ this week. According to one source, Bank of America was at fault for its own failure. On the other hand, others felt Google was the real culprit for not protecting the authenticity of brands on its social networking platform. Both sides of the debate developed valid arguments, however, Bank of America’s failure to protect its own image will be used as a case study for an example of failed brand protection, since brands will be able to learn from this lack of action.

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It’s been just over a week since Google launched business pages and already a whopping 61 percent of the world’s top brands have created Google+ pages.

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Today more brands than ever are engaging fans and selling products on Facebook. Social commerce is booming. But how did we get to this point? A fun infographic from Useful Social Media outlines a history of social commerce, starting with the first virtual gifts sold on Facebook back in February 2007 and ending with some interesting facts about social commerce today.

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