Guest blogger Dr. Taras Zagibalov of Brandwatch addresses criticisms leveled at automatic sentiment analysis used for social media monitoring. Humans, he posits, often struggle to determine the sentiment of a piece of text because, just like the machine, they do not have the relevant knowledge available.
Have current developments in machine analysis improved the process when compared with human analysis? And what of its own, inherent limitations? One perspective — after the jump.
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Brandwatch is a full range of social media monitoring tools and services. It cleans and analyzes brand coverage; is designed to find insights, prioritize actions, respond and engage, and supports user-created reports and dashboards.
After the jump — what you need to know about Brandwatch.
