Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
It appears LinkedIn is ready to expand rapidly in Latin American and has selected Osvaldo Barbosa de Oliveira to head the LinkedIn Brazil operations. He will focus on a campaign to lead an increase of awareness and adoption of LinkedIn in the Latino country, with efforts aimed at user engagement, general operations, strategic partnerships, sales and marketing.
Orkut possesses 66 million active users — virtually 60 percent of which come from Brazil. SuperData also reports that games played on platforms, excluding Facebook, such as Orkut, are predicted to gain $5.6 billion in revenue by 2014.
With that said 43 percent of all social networking visits for Brazil went straight to Google’s Orkut. Those numbers are changing in Brazil because Orkut is 18 percent down with year-to-year growth while Facebook is up by 16 percent. I am sure we will see Facebook dominating visits to platforms.
foursquare created a Brazil-centric website in response to its accelerating user base in the country.
Yesterday an 8 second clip of Brazilian presidential candidate José Serra went viral on YouTube. As the video is in Portuguese, it was difficult for English speakers to understand just why this video was so popular. However, as it turns out, Serra is saying something along the lines of “I like him, I like his mom, I like his wife”, and so on. The problem? Apparently the Portuguese word for “like” is also a slang term for “f*ck”, leading to this video about how Serra wants to f*ck the whole world going viral. Talk about a political snafu!
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