Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread.
Despite widespread adoption of social media in the corporate offices, most companies do not yet have a mature social strategy, according to a report released today by the Altimeter Group.
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages. Seattle-based Portent Interactive has also said that analytics are a mandatory next step for Pinterest as it makes its service more hospitable for businesses.
Twitter is growing faster than the number of protesters in Egypt. With the twittersphere inflating, it’s difficult to know who to follow and who to leave behind. When it comes to the arts, we’ve got you covered.
FT Press, an imprint of Pearson, has partnered with Apple to bring eBooks to the iBookstore. While this partnership is not as exciting as Apple’s partnership with Apple Corps announced earlier today, it does make more than 200 FT titles available through Apple’s iBookstore, with more to follow.
FT Press books include how-tos about business, investing, personal finance, human resources, management, marketing and social media. Authors include: Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Michael Covel.
Timothy C. Moore, VP and Publisher, FT Press had this statement: “The iBookstore is the perfect app for us to reach out to our ‘on the go’ audience, which is looking to access our content in a quick, easy, and visually rich format.”