White House communications director Dan Pfeiffer admitted to Brian Stelter of The New York Times that the deluge of tweets directed toward lawmakers, encouraged last Friday by President Barack Obama, were a factor in the agreement between congressional Democrats and Republicans on the debt ceiling, announced Sunday night.
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The New York Times media reporter Brian Stelter avoided a potential Twitter disaster Friday morning thanks to fellow Tweeter Salma Khan.
FishbowlNY has the story about the New York Times’ new social media editor – and here, we thought Brian Stelter already had that job. Anyway, Jennifer Preston is her name and some critics are already calling her The Times‘ Twitter cop.
“I’ll be keeping everyone up to date with the rapid changes in this new medium,” Preston tells FBNY’s Amanda Ernst, noting that Twitter and other social media sites can be “an absolutely fabulous tool” for journalists to use.
Preston’s hire was announced, where else, on Twitter.
NYTs’ Brian Stelter writes about the huge, multi-million visitor discrepancy regarding Hulu.
While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams.
The wildly divergent numbers demonstrate the nascency of the market for online video measurement. It’s “still the wild wild West,” said Rob Davis, a leader of the interactive video practice at OgilvyInteractive.
Stelter obtained an e-mail exchange between Nielsen and Hulu staffers, which spells out Hulu’s frustration with Nielsen’s “extrapolation of the unique visitor number.”
The staff members complained that reporters and media buyers frequently used the Nielsen data to describe the audience for Hulu, sometimes in negative ways.
Hulu declined to comment on the e-mail messages. But in a statement, Jean-Paul Colaco, the senior vice president for advertising at Hulu, said “there is more work that can be done with all of our research providers to ensure that online video metrics are accurately represented to users and clients.”
Stay tuned.
That’s gotta hurt. Instead of setting up shop on parent company News Corporation’s own social network, MySpace, Fox News Channel has chosen to network on the site’s chief rival, Facebook.
The New York Times‘ Brian Stelter wonders aloud—pointedly—whether it has anything to do with MySpace’s existing MSNBC partnership. But Fox said it’s all about audience.
“Facebook is currently the leading social network worldwide,” said Joel Cheatwood, the senior vice president for development at Fox News, in the article. “They also have a user that’s a little older and a little more sophisticated.”
So about Fox’s updated Facebook page: it now includes separate discussion boards, a comment wall, reviews, polls, and photo submissions, along with a special video player that lets users watch Fox video content, create playlists, post iReport-style individual videos, and send clips over to Facebook friends.
Fox News also has plenty of mobile content—see http://www.foxnews.com/mobile/ for details—but it doesn’t link to their Facebook page on mobile yet.
