Posts Tagged ‘Bruce Springsteen’

Apps from CNN and ABC News made the short list of favorite iPad apps from Oprah Winfrey, who discussed her use of the Apple tablet at the American Magazine Conference in Chicago Tuesday, AdAge.com reported.

Joining the two apps Winfrey uses for breaking news: Brushes and Sketchbook so she can express her creativity, and Scrabble, which she said changed her workouts, adding, “It keeps my mind off the treadmill … I can play Scrabble and listen to Bruce Springsteen all at once,” according to AdAge.com.

Every staffer at O, The Oprah Magazine received an iPad in June, and AdAge.com reports that the O App will debut Nov. 16.

If anyone would notice the lack of attention paid to mobile consumers by Super Bowl advertisers, it would be an exec at a mobile marketing firm.

Jeff Hasen, chief marketing officer of HipCricket, offered up some commentary on how all those companies paying millions of dollars per commercial missed a huge opportunity by largely ignoring mobile marketing.

According to Hasen, NBC and Columbia Records could have (should have) used Bruce Springsteen‘s halftime performance to promote his new album and upcoming tour with some sort of text-to-win or other type of mobile opt-in campaign. As it was, only two ads in the first half of the Big Game had mobile tie-ins, both SMS-based calls to action.

Perhaps by next February advertisers will take advantage of all those SMS-hungry viewers watching the most anticipated TV commercials of the year.

[Via Mobile Marketer]

It’s the end of an era. The Associated Press is reporting that Bertelsmann AG will sell its 50-percent stake in music business Sony BMG to Sony Corp. in a $1.2 billion deal, the companies announced Tuesday. That gives Sony full ownership of the joint venture whose artists include Celine Dion, Bruce Springsteen, Justin Timberlake, Alicia Keys and Usher.

The new company will be called Sony Music Entertainment. “This move is consistent with our new growth strategy and will enable us to focus on our defined growth areas,” Bertelsmann CEO Hartmut Ostrowski said in a statement. “Sony has been an excellent partner, and they are the right company to take this business to the next step and ensure that it realizes its full value and potential.”

Sony continues to consolidate its portfolio as the only company that sells music players, cell phones, online music services, and is also a major music label that provides content for all of those things.