Posts Tagged ‘Buddy Media’

Facebook IPO Expected Friday | New Jersey City Bans Texting and Walking | Yahoo Interim CEO Oversaw Myspace Acquisition

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Facebook IPO Week: The Basics (PC Magazine)
Big news for Facebook this week — and no, not just because the company is testing new ways for its users to annoy each other in the form of paid-for “highlighted” posts. Actually, it’s Facebook IPO week! The significance of this fact carries a ton of importance if you’re an institutional investor, a small amount of importance if you’re a neophyte investor, and absolutely no meaning whatsoever if you think the stock market is little more than organized gambling. ZDNET Going public brings with it all new pressures. For venture-backed companies such as Facebook, it means a difficult transition from the multi-year expectation on delivering returns to the quarterly results horizon. Even in the extremely fast-moving world of Internet companies, this can come as a shock to the system. AP He famously wears a hoodie, jeans and sneakers, and he was born the year Apple introduced the Macintosh. Today is his 28th birthday. With eight years on the job, Mark Zuckerberg, Facebook’s CEO, has logged more time as leader than the average CEO, whose tenure is a little more than seven years, according to executive search firm Spencer Stuart. Bloomberg News Apple co-founder Steve Wozniak said he will buy shares in Facebook when the social networking company sells stock to the public. Wozniak, who built the first Apple computer with Steve Jobs and co-founded the company with him in 1976, said he would buy Facebook’s stock regardless of its valuation. Mashable Facebook, infamous for its changing policies and confusion among users about what they’re getting themselves into when they use the world’s largest social network, has finally aggregated all its terms and policies under the same roof. That roof — Facebook.com/policies — contains, in the words of Facebook, “Everything you need to know, all in one place.” Read more

What’s Going to be Hot for Internet Week? We Ask the Experts [Google+ Hangout]

Google Hangout Video

Google+ recently rolled out its Hangouts On Air tool to all of its users. In the spirit of Internet Week, which is coming up May 14 – 18 in New York City, GalleyCat and AppNewser editor Jason Boog and I decided to try it out. We invited Mashable editor-in-chief Lance Ulanoff, Buddy Media VP of communications Joe Ciarallo, and Newsweek Daily Beast senior social media editor Brian Ries to join us On Air and help us develop our game plan for the next week.

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2 Mistakes Prestige Brands Make on Facebook That You Must Avoid

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Many marketers look at the Facebook Pages of prestige brands envying their beautiful graphics and large number of Likes. A new study conducted by L2 and released in collaboration with Buddy Media, looks beneath the veneer of the Facebook pages of 100 prestige brands. Applying a scale determined by more than 200 qualitative and quantitative data points, these brand Pages were assigned a Facebook IQ ranking of Genius, Gifted, Average, Challenged or Feeble.

After the jump — some ways to keep your Facebook Page from being Challenged or Feeble

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Buddy Media Acquires Spinback

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Buddy Media has acquired Spinback, a New York-based company that provides comprehensive social commerce and analytics tools. Buddy Media is a popular Facebook management system. It is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language with its scalable, secure architecture and straightforward administrative tools.

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Everyday Health Initiative Offers Content for Advertisers’ Facebook Pages

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Online editorial health content from Everyday Health will now be available for use on the Facebook pages of advertisers following the launch of its Socially Enabled Brand Sponsorship platform, which uses technology from Buddy Media and Vitrue.

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Make Green Count Is Red-Hot for NBC Universal

NBC Universal reached its initial goal with its first-ever “green” Facebook application so quickly that it set a new goal of 10 times the old goal.

Make Green Count launched on the social-networking site Friday as part of NBCU’s Green Is Universal initiative, with a goal of reaching 100,000 green “points,” which would lead to a $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund.

It reached 100,000 points within 24 hours of launching, and NBC Universal set a new goal of 1 million points, after which another $10,000 will be donated.

The media company created Make Green Count with Buddy Media, a creator of user-engagement tools that raised $23 million in series-C funding last month.

Users earn discount coupons by agreeing to participate in green activities, such as “power down your computer” with USA Network, for which users receive a coupon for 20% off a “smart” power strip from Buygreen.com.

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