Posts Tagged ‘Buddy Media’

Facebook isn’t as successful as you think. And, investors will find this out soon enough. Let’s take a look at how Facebook can fix its financials.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Many marketers look at the Facebook Pages of prestige brands envying their beautiful graphics and large number of Likes. A new study conducted by L2 and released in collaboration with Buddy Media, looks beneath the veneer of the Facebook pages of 100 prestige brands. Applying a scale determined by more than 200 qualitative and quantitative data points, these brand Pages were assigned a Facebook IQ ranking of Genius, Gifted, Average, Challenged or Feeble.

After the jump — some ways to keep your Facebook Page from being Challenged or Feeble

Buddy Media has acquired Spinback, a New York-based company that provides comprehensive social commerce and analytics tools. Buddy Media is a popular Facebook management system. It is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language with its scalable, secure architecture and straightforward administrative tools.

Online editorial health content from Everyday Health will now be available for use on the Facebook pages of advertisers following the launch of its Socially Enabled Brand Sponsorship platform, which uses technology from Buddy Media and Vitrue.

Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. But not everything. So says a recent study by Buddy Media that looked at a two week sampling of the wall posts of 200 brands.

Let’s take a look at what’s relevant to your Facebook engagement initiatives.

NBC Universal reached its initial goal with its first-ever “green” Facebook application so quickly that it set a new goal of 10 times the old goal.

Make Green Count launched on the social-networking site Friday as part of NBCU’s Green Is Universal initiative, with a goal of reaching 100,000 green “points,” which would lead to a $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund.

It reached 100,000 points within 24 hours of launching, and NBC Universal set a new goal of 1 million points, after which another $10,000 will be donated.

The media company created Make Green Count with Buddy Media, a creator of user-engagement tools that raised $23 million in series-C funding last month.

Users earn discount coupons by agreeing to participate in green activities, such as “power down your computer” with USA Network, for which users receive a coupon for 20% off a “smart” power strip from Buygreen.com.

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While Buddy Media may be telling all the press that the $23 million they just raised was for “hiring new people”, we know what they’re really doing with the massive new war chest.

It’s clear that Twitter has been proven as a social media marketing tool, from the success of Dell to recent reports demonstrating the usefulness of the microblogging platform. So Buddy Media, the social media company used by brands and agencies alike, has created a Twitter Management System. This lets advertisers tap into Twitter as well as analyze the subsequent data for engagement purposes.

Some of the features to be included in Buddy Media’s Twitter Management system will be the ability to measure and identify various Twitter trends around your brand, as well as the ability to track your performance and trends across your Twitter followers, other mentions, and retweets. The Twitter Management System will also track basics, such as volume and frequency of click-through rates from links posted on Twitter. Other services include the option to schedule tweets and create profiles for brand families, which breaks down to multiple-Twitter account management.
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Buddy Media, which creates apps and “app-vertisements” for brands looking for engaging ways in which to interact with users across social networks and other online media outlets, has made a name for itself with its popular applications and ad delivery system. Now Buddy Media is further establishing itself as a resource for all things social media-ad related. The data Buddy Media is able to collect can prove quite helpful for its clients, social networks, advertisers within and outside of its network, as well as developers looking to monetize applications on the web.

So as part of the recently released research report called “Social Math: The Economic Case for Branded Applications” Buddy Media also launched a new calculator tool that enables marketers to better estimate their online social media budget. This estimate is based on a marketer’s average CPM and evaluates the cost of generating engaged users with certain social media ad campaigns.

This basic calculator offering gives a very broad overview of what marketers can expect to get for their established budget. And this also ties in directly with Buddy Media’s own offerings, which the company is promoting for such deliverables. But equally important is Buddy Media’s findings, which are offered in the report. For example, Buddy Media states that “app-vertising” campaigns offer nearly 400% more engaged users than display ads, at 78% less in terms of cost. More impressions, more engagement, and less money.

These are the qualities that several branded app networks are offering, with an emphasis on lowered costs. In an era of budget cuts and an attitude of sticking to traditional media for advertising in some cases, Buddy Media is doing well to offer up its findings in order to help establish its online presence and its overall industry.

Buddy Media’s findings are based on aggregate data from more than 80 “app-vertisment” programs with over 60 of its clients, which have been compared to public data for display advertising. Access the entire “Social Math” report and calculator here.

Earlier this week Buddy Media revealed a Facebook app it powers for Hollywood.com, displaying how its “app-vertisments” can not only engage users and garner market research for the entertainment industry, but offer a direct advertising option within a social network that benefits both Hollywood.com and Buddy Media as well.

With the success its multifaceted company has seen in the past year alone, it doesn’t really come as a surprise to see that Budd Media is opening an office in Chicago. With Alicia Driskill as the Midwest Sales Director, it looks like Buddy Media’s Chicago office will be focused on advertising sales. Driskill has over ten years of experience with digital media, previously working with TVGuide.com, also in the Midwest region, as well as prior work at Comcast networks and a number of other marketing agencies.
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