Posts Tagged ‘Buddy Media’

It’s clear that Twitter has been proven as a social media marketing tool, from the success of Dell to recent reports demonstrating the usefulness of the microblogging platform. So Buddy Media, the social media company used by brands and agencies alike, has created a Twitter Management System. This lets advertisers tap into Twitter as well as analyze the subsequent data for engagement purposes.

Some of the features to be included in Buddy Media’s Twitter Management system will be the ability to measure and identify various Twitter trends around your brand, as well as the ability to track your performance and trends across your Twitter followers, other mentions, and retweets. The Twitter Management System will also track basics, such as volume and frequency of click-through rates from links posted on Twitter. Other services include the option to schedule tweets and create profiles for brand families, which breaks down to multiple-Twitter account management.
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Buddy Media, which creates apps and “app-vertisements” for brands looking for engaging ways in which to interact with users across social networks and other online media outlets, has made a name for itself with its popular applications and ad delivery system. Now Buddy Media is further establishing itself as a resource for all things social media-ad related. The data Buddy Media is able to collect can prove quite helpful for its clients, social networks, advertisers within and outside of its network, as well as developers looking to monetize applications on the web.

So as part of the recently released research report called “Social Math: The Economic Case for Branded Applications” Buddy Media also launched a new calculator tool that enables marketers to better estimate their online social media budget. This estimate is based on a marketer’s average CPM and evaluates the cost of generating engaged users with certain social media ad campaigns.

This basic calculator offering gives a very broad overview of what marketers can expect to get for their established budget. And this also ties in directly with Buddy Media’s own offerings, which the company is promoting for such deliverables. But equally important is Buddy Media’s findings, which are offered in the report. For example, Buddy Media states that “app-vertising” campaigns offer nearly 400% more engaged users than display ads, at 78% less in terms of cost. More impressions, more engagement, and less money.

These are the qualities that several branded app networks are offering, with an emphasis on lowered costs. In an era of budget cuts and an attitude of sticking to traditional media for advertising in some cases, Buddy Media is doing well to offer up its findings in order to help establish its online presence and its overall industry.

Buddy Media’s findings are based on aggregate data from more than 80 “app-vertisment” programs with over 60 of its clients, which have been compared to public data for display advertising. Access the entire “Social Math” report and calculator here.

Earlier this week Buddy Media revealed a Facebook app it powers for Hollywood.com, displaying how its “app-vertisments” can not only engage users and garner market research for the entertainment industry, but offer a direct advertising option within a social network that benefits both Hollywood.com and Buddy Media as well.

With the success its multifaceted company has seen in the past year alone, it doesn’t really come as a surprise to see that Budd Media is opening an office in Chicago. With Alicia Driskill as the Midwest Sales Director, it looks like Buddy Media’s Chicago office will be focused on advertising sales. Driskill has over ten years of experience with digital media, previously working with TVGuide.com, also in the Midwest region, as well as prior work at Comcast networks and a number of other marketing agencies.
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Buddy Media has revealed its numbers for 2008, and things are looking good for the “appvertising” company. When Facebook launched its platform in 2007, many developers and ad networks were surprised but encouraged by the lack of restrictions Facebook imposed for third party applications that carried ads. Despite this seemingly open market for advertising campaigns, only a few have succeeded on a large scale, which includes Buddy Media.
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Back in November I wrote that the new GlamApps program validated the business of branded social applications. Yesterday Brian Morrissey of AdWeek wrote that branded applications “are as popular as desolate Second Life islands.” In many cases Brian would be right. An advertiser launches an application, traffic surges after an initial ad campaign, and typically traffic falls off. Regularly, a small percentage of people stick around.

Take for example the “Ballers Network” which Nike launched and which Morrissey refers to in his article. He states “Despite its global ambitions and support in three languages, the application has a mere 3,400 users per month.” Now compare that to traditional advertising. How many monthly users does a T.V. or radio commercial have after the commercial has run? None.
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Earlier this week I had the opportunity to briefly speak with Mike Lazerow, CEO of Buddy Media. I must disclose that Buddy Media is one of the sponsors of our site. They also are one of the few companies in this space with a proven business model that continues to generate substantial revenue for their company.

Buddy Media focuses on helping brands navigate the social networking and social media space and create an engaging experience for users. This contrasts with typical advertising campaigns outside of social networks which currently offer substantially less interaction. It’s straight-forward and it makes a lot of business sense.

Buddy Media has an impressive client list as you will hear in the podcast. They also recently launched the Buddy Media ad network following a substantial round of funding that we wrote about on this site recently. It’s refreshing to hear from a company like Buddy Media given their legitimate business that consistently generates revenue from the company. Listen to the podcast to hear more!