business

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

5 Tips for Handling a Business Crisis on Social Media

fail_shutterstock_100019534

What do you do when your business or brand is receiving unwanted media attention? Whether you’re dealing with a disgruntled customer or former employee, product or company issue, or celeb scandal (Hello, Paula Deen), social media will play a prominent role in damage control. Here are 5 things your business can do before – or during – a crisis to curtail backlash and land on your feet.

Read more

Is Your Business Card Social Media Friendly? [Infographic]

socialmediabizcards

Business cards have been used to share contact details and other business-related information for centuries, but today—as more of our business lives have become entangled with the web—using your business cards to link to your business online has become increasingly important. A new infographic, care of Business Card Ideas from UPrinting.com, takes a look at how to use social media and business cards in tandem, to be at the top of your networking game.

Read more