
Using Twitter and a regularly updated blog increases business leads for small and medium sized businesses. According to an eMarketer report, a sizable community of followers on Twitter in combination with an active blog can double average monthly leads by engaging potential customers and improving the company’s presence on Google.


It’s no small secret that Twitter is in need of a business model, and the company has hinted several times in the past few weeks that a goal for 2009 is to present a viable and sustainable business model for the microblogging platform. So a month after posting a job listing saying that it was looking for “someone who knew business,” Twitter has hired Kevin Thau as its director of mobile business development.




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