Using Twitter and a regularly updated blog increases business leads for small and medium sized businesses. According to an eMarketer report, a sizable community of followers on Twitter in combination with an active blog can double average monthly leads by engaging potential customers and improving the company’s presence on Google.
Read more
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
If you have or are planning to get into social game development on a tiny budget, you need to get financially creative and learn to bootstrap. The practice of bootstrapping a startup is essentially an act of balancing costs against revenues, and it applies as much to a game development studio as any other business. Do it right, and your business will likely survive long enough for your games to have a chance of success — something that’s a necessity given how many small studios and bedroom entrepreneurs are jumping into the social game development space. Here are a few tips on bootstrapping as relevant to game development.
Read more
It’s no small secret that Twitter is in need of a business model, and the company has hinted several times in the past few weeks that a goal for 2009 is to present a viable and sustainable business model for the microblogging platform. So a month after posting a job listing saying that it was looking for “someone who knew business,” Twitter has hired Kevin Thau as its director of mobile business development.
Read more
