NBC Universal reached its initial goal with its first-ever “green” Facebook application so quickly that it set a new goal of 10 times the old goal.
Make Green Count launched on the social-networking site Friday as part of NBCU’s Green Is Universal initiative, with a goal of reaching 100,000 green “points,” which would lead to a $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund.
It reached 100,000 points within 24 hours of launching, and NBC Universal set a new goal of 1 million points, after which another $10,000 will be donated.
The media company created Make Green Count with Buddy Media, a creator of user-engagement tools that raised $23 million in series-C funding last month.
Users earn discount coupons by agreeing to participate in green activities, such as “power down your computer” with USA Network, for which users receive a coupon for 20% off a “smart” power strip from Buygreen.com.
