“This acquisition fundamentally changes the daily deal industry and is a true win for our merchants and consumers alike,” commented Jim Crowley, CEO of BuyWithMe. “The daily deal model is an incredible demand generation tool for merchants, but until today the industry has failed to provide merchants a means to create, manage and measure not just deal results but ongoing customer loyalty, reward and engagement programs post the initial promotion.”
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Foursquare co-founder and CEO Dennis Crowley told the Wall Street Journal in an interview that his company is passing on daily coupons from these marketing partners to Foursquare users while taking a cut of the revenue. “We are trying to see if our targeting works and how users will react,” Crowley told the Journal.
