Posts Tagged ‘CafeMom’

Moms are not happy these days, and it’s not because they have to wait another six months for their Mother’s Day cards and gifts: According to the proprietary MomIndex from online community CafeMom, numbers are down in the Self, Money, and World categories.

The index is based on a perfect score of 100, and the average third-quarter score came in at 75, down from 76.5 in the second quarter, with only 7 percent of respondents tallying 90 or better, compared with 9 percent in the previous period.

One-quarter of moms believe their children are not leading healthy lifestyles, and 21 percent with kids aged 6-18 reported that their offspring are overweight. Only 27 percent of respondents were happy with they way they look, citing time constraints and more relaxed diets. Money is a concern, as 84 percent of moms said their top goal when shopping is saving money. And only 19 percent of moms believe the United States is heading in the right direction, down from 22 percent last quarter, with the economy and jobs, education, and health care representing the top issues.

On a good note, 85 percent of respondents believe their relationships with their partners are strong, although time spent together fell 26 percent from the first survey, to just over five hours per week.

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Aol will have a new social media director starting Nov. 15: Matthew Knell, who had been director of emerging and social media strategy at online community CafeMom.

Knell broke the news in a post on his blog:

Tomorrow is my last day at CafeMom, and I wanted to take this opportunity to thank the team there for a wonderful time as their director of emerging and social media strategy. It was a very tough decision for me to leave, and I really enjoyed my time there. They have (somewhat quietly, as least in terms of NYC tech press) built something very unique within the industry, a product that major brands want to emulate, a team that genuinely cares about their product, and a niche that advertisers love into the No. 75 most valuable startup in the world (yes, worth even more than Foursquare, at least by Business Insider’s evaluation). It was a very tough decision for me to move on, and I will very much miss the amazing people who work there, and the amazing amount that I learned about startups, community, and content marketing with social media.

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