California

Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

California Cleans Up Their Social Media; Introduces Live Schwarzenegger Feed

caligovLast week California took the first step in cleaning up their online presence – they aggregated all of their social media feeds into one real time stream on the state’s news website. There is an RSS news feed, a Twitter feed, and a YouTube video feed for each of several specific topics like Business, Education, Government, Health & Safety, Family and Visit. The social media hub includes updates from more than 200 departments and agencies, and compiles information updates from 83 Twitter accounts, 40 YouTube channels and 100 RSS feeds from all over the state. There is a government run Flickr pool, and you can even follow Governor Schwarzenegger on Foursquare!
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