California

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

California Cleans Up Their Social Media; Introduces Live Schwarzenegger Feed

caligovLast week California took the first step in cleaning up their online presence – they aggregated all of their social media feeds into one real time stream on the state’s news website. There is an RSS news feed, a Twitter feed, and a YouTube video feed for each of several specific topics like Business, Education, Government, Health & Safety, Family and Visit. The social media hub includes updates from more than 200 departments and agencies, and compiles information updates from 83 Twitter accounts, 40 YouTube channels and 100 RSS feeds from all over the state. There is a government run Flickr pool, and you can even follow Governor Schwarzenegger on Foursquare!
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