Posts Tagged ‘Campaign’

Isaiah Mustafa is back with a new Old Spice campaign, just in time for the holidays. He has taken over the Old Spice YouTube channel as “MANta Claus” and is on a quest to give a gift to every person on Earth this holiday season.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

The second video in Argentine appliance store Garbarino’s Back To The Future campaign is going viral today. Check it out after the jump!

For obvious reasons, Egypt’s military rulers adopted social media soon after taking power by launching a Facebook page to detail their plans. They also use the site to occasionally announce major news before it appears anywhere else. Even the cabinet, Interior Ministry and other state organization have made their presence on Facebook known.

Penny auction website Beezid.com is making headlines today because of a new promo they released on YouTube yesterday, starring Lindsay Lohan, who is currently on house arrest. But Lohan’s house arrest cameo isn’t the big news—the big news is how much Beezid paid to get Lohan to make the 14-second spot.

Imagine, for a moment, stepping foot in your favorite art museum and entering an exhibit that is entirely about you—your friends, your pictures, your favorite words and phrases. Intriguing, right? Well Intel has made the prospects of an art exhibit all about you a reality with their ‘Museum of Me’ campaign.

Remember back in 2009 when the Evian Roller Babies exploded onto the advertising scene, roller-dancing to Rapper’s Delight? Well now the Roller Babies are back, sort of, in a new campaign that lets us observe “the effect of Evian on your body”. And Evian is inviting you to join in, helping them make the longest music video ever.

Nutricia faced an important question when it came to marketing their new pregnancy iPhone app—how could they get the average father-to-be interested in something as girly and feminine as an app about pregnancy? Their answer? Make the men pregnant!

Skittles has just launched one of the creative (and bizarre) online video campaigns we’ve seen. They have gotten interactive in the literal, physical sense, making you (or at least…your finger) part of the action.

A full week after the new Old Spice ad hit YouTube it has finally broken the 400,000-view mark and that was only after paying Twitter to promote ‘Old Spice Guy’ into the trending topics.

The Old Spice guy is back, but his return has been less than triumphant. Maybe Old Spice should have left well enough alone and retired the Old Spice guy while he was ahead.