Skittles has just launched one of the creative (and bizarre) online video campaigns we’ve seen. They have gotten interactive in the literal, physical sense, making you (or at least…your finger) part of the action.
A full week after the new Old Spice ad hit YouTube it has finally broken the 400,000-view mark and that was only after paying Twitter to promote ‘Old Spice Guy’ into the trending topics.
The Old Spice guy is back, but his return has been less than triumphant. Maybe Old Spice should have left well enough alone and retired the Old Spice guy while he was ahead.
All you Isaiah Mustafa fans out there that have been laying awake at night wondering if “The Man Your Man Could Smell Like” was gone forever, have no fear! He’s back and his big brown eyes are more striking than ever.
A downtown grocery store is robbed and Samsung asks viewers who should save the day in a new interactive YouTube campaign. The Nerd, The Hot Girl, The Grandma, The Fan or The Kung Fu Master?
We’ve put together a list of 5 tourist destinations that are using web video to boost tourism, some more successfully than others. Check them all out after the jump.
These days it seems like brands and ad agencies will do anything in order to go viral, including duping their customers through hoaxes and fake viral video campaigns. Check out these 7 viral advertising hoaxes and decide for yourself – are these campaigns great gimmicks or are they bad for business?
The Old Spice ‘Man Your Man Could Smell Like’ campaign has been spoofed and spoofed again, but until now all the Old Spice parodies featured men (or sausages). This week The Sun’s Page 3 has replaced Isaiah Mustafa with a woman, and a hot one at that.
Have you seen little Orange balloons floating around some of your favorite sites over the last few days? If so, it’s because they are participating in Orange’s Balloonacy campaign, a balloon race across the internet that kicks off today!
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Dutch social network Hyves recruited an impressive number of new organ donors this year via a campaign they ran on their site for the Dutch Transplantation Foundation.
