Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Orabrush is the first company to take their product from zero sales to nationwide distribution using nothing but YouTube and Facebook for advertising.
Game mechanics are a proven means for brands to initiate and maintain engagement with users. It’s become an essential social media strategy.
Using a newly available platform from Meebo, Cheetos snacks has launched a campaign, accented by its mischievous brand image, that adds discovery and social sharing to a game that’s played across the web, not on a specific social media platform.
After the jump, at least one idea you can add to your social media playbook.
A little over a month ago we covered a new interactive Facebook campaign from Rounds called Ashley Boo. Ashley Boo was the first of it’s kind—an interactive profile campaign that let you write in Ashley Boo’s status and then watch videos of her doing what you typed. The campaign was a success at first, garnering over 88,000 videos played within hours. But a mere seven hours after the campaign hit YouTube it was taken down by Facebook, due to violations of their Terms & Conditions. Now Ashley Boo is back and better than ever, complying with Facebook Terms.
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With a broad portfolio of more than 4,000 hotels in 90 countries, Accor was facing over 5,000 comments each month on social travel sites such as Booking.com and TripAdvisor. After the jump, takeaways for your brand from Accor’s monitoring-based social media strategies.
Today Old Spice is one of the most popular deodorant and body wash brands for men of all ages, but that wasn’t always the case. On the shelves since 1938, Old Spice had long been associated with the past and elderly gentlemen (I know that the first thing that came to mind whenever I smelled original Old Spice was my grandfather). However, in 2008 all of that changed. Old Spice and Wieden + Kennedy kicked off a new campaign, Old Spice Swagger, and completely transformed the face of the Old Spice brand, as well as their customers.
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