The Alliance to Save Energy is tapping into the media and technology sectors, announcing initiatives with Facebook, Dell, and CBS to push its energy-efficiency agenda.
Facebook will donate of $500,000 worth of advertising on its platform to the Alliance to Save Energy, as well as promoting its new consumer Web site, Living Efficiently, which is being sponsored by Dell and offers tips, product information, and news about where consumers live their daily lives: at home, at school, at work, and on the go.
The Alliance will also air a month-long series of videos touting better ways to save energy and money on CBS’ 520-square-foot Super Screen in New York City’s Times Square starting Monday, Nov. 1. The 15-second, live-action spots will run at least 540 times throughout November, playing once every hour, or 18 times per day, for 30 days.
Inspired by CBS’ Undercover Boss, CBS.com is now accepting nominations for Employee of the Month, a new online contest that will feature one monthly finalist through April, when the winner of the Employee of the Year vote will win a grand prize of $5,000 and be featured on the site.
Family, friends, co-workers, or contestants themselves submit 30-second videos explaining why the potential winner deserves recognition, and users vote for the winner each month. Nominations are currently being accepted for November, through Nov. 10, with voting set for Nov. 11-17.
Undercover Boss has encouraged millions of people to change the way they look at their jobs and the colleagues they work with. This contest gives our users a chance to have someone they admire recognized on a national level and rewarded with a fantastic cash prize.
Katie Couric feels lucky, punk: She welcomed actor and director Clint Eastwood to her @KatieCouric Internet show, where he discussed the politics of President Barack Obama, the movies that stood out the most in his career, and Hoover, his new project, starring Leonardo DiCaprio, about the life and career of former FBI director J. Edgar Hoover. The video:
Voting is open through Nov. 9 in 40 categories covering music, movies, and TV, and the top five vote-getters will become the nominees in their respective categories, with voting for the winners beginning Nov. 9. During the telecast, winners’ MySpace URLs will appear on-screen, allowing fans to browse their pages.
Fans can also share videos and discuss their picks, as well as voting in polls, and MySpace will hold a contest to choose one fan to assist the house photographer on the red carpet at the event, which will take place Jan. 5, hosted by Queen Latifah and airing on CBS.
September was a strong month for CBS.com, as data from comScore Video Metrix showed that it was the No. 1 Web site among broadcast networks in terms of video viewers (24 million), video streams (264 million), and minutes streamed (1 billion), with streams up 93 percent versus September 2009 and minutes rising 88 percent.
The programs that make up CBS’ lineup this season have been phenomenally successful so far. Due to the high demand for these shows, we knew we needed to provide fans with the best content possible. We’re thrilled to see that fans of CBS’ shows have come back to CBS.com again and again to enrich and extend their viewing experience.
Shh … Don’t Tell Steve, which has more than 13,000 followers, follows the action of its creator’s jobless, drunken roommate, without the roommate knowing. The Live Feed reports that CBS TV Studios and Katalyst will produce the project; Andrew Waller and Mike Gagerman are the writer-executive producers; and Kutcher and his producing partner, Evan Goldberg, are executive producers.
Continuing CBS News’ new-media blitz, the network launched a 60 Minutes channel on YouTube, which will offer stories that air on the Sunday-night broadcast on Monday mornings.
But that’s not all: The 60 Minutes team wants to hear your feedback on the issues and the people their correspondents cover. So we’re partnering in a new program called, “Ask 60 Minutes,” where you can engage directly with their correspondents. This week, we’re featuring correspondent Lara Logan‘s story from the Afghanistan/Pakistan border, where she spent weeks with the 101st Airborne undergoing relentless attacks. The commanding officers in the piece all point to Pakistan as the staging area for attacks from foreign fighters — not only the Taliban, but Uzbeks, Chechens, Arabs, and Pakistanis, as well. Lara Logan wants to know what you think about the story:
WebNewser received the weekly television-related Web-site reports from Hitwise for the first time in three weeks, but the results for the week ending Sept. 18 came with a surprise: Late-night talk shows were added as a category, joining cable news, which debuted for the week ending July 3, as well as mainstays broadcast networks, broadcast shows, cable (adults only) shows, and broadcast and cable combined.
NBC’s The Tonight Show with Jay Leno was No. 1 in the late-night category, followed by TBS’ Lopez Tonight, and CBS’ Late Show with David Letterman.
MSNBC’s Zeitgeist topped the cable-news rankings, with Fox News Channel’s The O’Reilly Factor coming in second, and third place going to MSNBC’s The Rachel Maddow Show.
On the broadcast charts, CBS and NBC were the top two broadcast-network Web sites, respectively, and the top three show sites were CBS’ Big Brother and Survivor, followed by Fox’s America’s Most Wanted. Fast risers were four offerings from The CW — One Tree Hill (to No. 7 from No. 22), Gossip Girl (10 from 26), 90210 (17 from 36), and The Supernatural — and Fox’s House (12 from 24).
Comedy Central’s South Park maintained its grip on the top spot for adults-only cable-network show sites, followed by MTV’s Jersey Shore and Comedy’s The Daily Show with Jon Stewart. Fast risers were Bravo’s The Real Housewives of DC (18 from 30), Food Network’s Great Food Truck Race (19 from 45), and VH1′s VSPOT Top 20 Countdown (25 from 36).
When combining broadcast and cable shows, Nickelodeon’s SpongeBob SquarePants occupied its usual No. 1 perch, with Big Brother coming in second and South Park third. Fast risers were Survivor (6 from 33), Fox’s American Idol (22 from 51), and One Tree Hill (25 from 96).
Much like CBS series Early Edition, which aired on the broadcast network from 1996-2000, Muck Rack Daily is aimed at bringing readers “tomorrow’s newspaper today.”
But while lead character Gary Hobson (portrayed by Kyle Chandler of Friday Night Lights fame) didn’t know why the next day’s newspaper was being delivered to his doorstep, Muck Rack Daily owner Sawhorse Media has a perfectly logical explanation: The site collects Tweets from journalists and mines information about stories they are working on.
The Alliance to Save Energy is tapping into the media and technology sectors, announcing initiatives with Facebook, Dell, and CBS to push its energy-efficiency agenda.
