ChaCha is a service that encourages users to ask public questions on people’s profiles, and they’ve recently secured a deal to get Super Bowl Champion Reggie Bush to sign up. He’ll be answering quetsions on his featured page at ChaCha.me, where fans ask him questions (and yes, the questions can be anonymous!).
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. The more indispensable cell phones become to consumers, the more major brands look for new ways to reach them where they live – on their mobile. One of these new solutions comes from ChaCha, a start-up that danced its way onto the scene in January with its Mobile Answers service.
Using ChaCha Mobile Answers is as easy as texting any question to 242242 (CHACHA, of course), waiting a minute or two and getting a reply text with the answer. Unlike a search engine, ChaCha has thousands of human “guides” all over the country waiting to research your question. And, notes ChaCha marketing VP Susan Marshall, because all the questions reach humans, you can use text shortcuts and not have to worry about making a computer understand.
Last week, the company unveiled its second service, ChaCha 1:1, a mobile marketing solution that couples Mobile Answers with analytics and reporting. According to Marshall, consumer brands started approaching ChaCha after learning of Mobile Answers wanting a way to make a customized version available to their customers to build deeper relationships.
Answers are a dime a dozen on the Web. Does that mean we’re asking more questions? Never get stuck without that important 411 again. If you want to skip the library, call ChaCha for on-the-go answers to your questions. The free cell phone service (available at 800/2chacha) will text message an answer to any question you leave on their voicemail line. You may also text your questions to “242242.” Read more
