LinkedIn’s front page, LinkedIn Today, has undergone an organizational makeover to make news links and slide shows easier to find. Announced today, LinkedIn’s ‘Channels’ allow members to browse, sort, and follow content by category.
Would you be willing to pay to watch content on YouTube? According to Jason Del Rey of AdAge, the video site is preparing to introduce paid subscriptions on select channels as early as the second quarter of 2013.
YouTube’s original channels initiative is heading East. Today on the YouTube Japan blog, the online video site announced that a collection of new funded original channels from thirteen content partners will be rolling out in Japan, starting today.
Out with the old, in with the new! Back in August, word got out that YouTube would be cutting funding to some of the less successful new channels that they had invested in as part of their original channels initiative. It looks like the time has come to weed out the channels that aren’t performing as well. Over the next few weeks, 30 − 40 percent of the original channels will be notified of continued funding, while the rest will, as Michael Learmonth of Ad Age puts it, “quietly go away.”
Since YouTube invested in and began rolling out a slew of nearly 100 new content channels last year, viewers and analysts have been trying to determine whether or not the new original content initiative has been a success. In a post that went up on the YouTube blog last night, Global Head of Content Robert Kyncl reveals not only that the new original channels are thriving, but also that YouTube is preparing to go global with the initiative, launching 60 new channels in France, Germany, the UK and the US.
When YouTube announced their foray into original content nearly a year ago, nobody was sure what to expect. What would the channels and content be like? How would they perform? Nine months after the first original channels hit the video sharing site, YouTube Head of Content Strategy Jamie Byrne reports that the original channels are on par to be “the next great media brands.”
YouTube is at it again—rolling out yet another design change to simplify the YouTube navigation process and make it easier for viewers to consume the video they love. This time they’ve launched a simpler channel page that merges the Feed and Videos tabs into one ‘Browse videos’ tab.
This year YouTube has invested in and rolled out around 100 new original content channels. It’s no surprise that some of the new original channels have fared better than others, and YouTube is preparing to weed out some of the channels that aren’t performing so well and invest their money in new, more successful content.
Last year when YouTube announced that they’d be investing in original content and rolling out a slew of original channels nobody knew what to expect. Six months later, 100 new channels have been launched and while articles have been written about how YouTube original programming experiment has been going, there has been no really good way to track these channels’ successes and failures…until now.
On Tuesday at the Digital Content NewFronts, AOL launched a brand new online video hub that will centralize all AOL video in one place. The AOL On Network seems to have a lot in common with many of YouTube’s new initiatives. The service will feature 14 content channels with original, curated content for all sorts of niches from entertainment to tech, style, food, business, health, travel and more.