On Tuesday at the Digital Content NewFronts, AOL launched a brand new online video hub that will centralize all AOL video in one place. The AOL On Network seems to have a lot in common with many of YouTube’s new initiatives. The service will feature 14 content channels with original, curated content for all sorts of niches from entertainment to tech, style, food, business, health, travel and more.
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As part of their initiative to add more professional, scheduled programming to the video site, YouTube has been announcing partnerships with production studios, networks and celebrities over the past few months. They are now looking to print publishers to take their content off the page and onto the screen.
With the launch of the new YouTube design at the end of the year, YouTube Channels have become a lot more customizable with four different layout templates, and rumor has it that things are about to become even more customizable—at least for brands.
By now you’ve probably already heard the news that YouTube is in the process of rolling out a slew of new professionally produced content channels on any topic you can think of from news to education, pop culture, sports, music and more. The new channels feature a mix of talent, from popular YouTube partners to big name celebs like Madonna and Tony Hawk. But according to Mike Shields of Adweek it’s the native YouTubers that are rising to the top, at least for now.
Why has they decided to “channelize”? CEO Salar Kamangar explained in an interview earlier this week at All Things Digital’s D: Dive Into Media conference. Check it out after the jump.
YouTube’s new channel lineup isn’t just about entertainment—the video site is also striving to be one of the top online destinations for education. They’ve got a great selection of free courses from amazing schools like Harvard, Yale and MIT; in December they launched YouTube for Schools, a new initiative that strips away non-educational material to give teachers and students access to educational videos; and this week they launched a whole new lineup of educational channels.
2012 has arrived and, as promised, YouTube has begun rolling out the first of around 100 professional content channels from well-known personalities and content producers. They’ve just launched a whole slew of new action sports channels, featuring big names like Tony Hawk, Jamie Thomas and more.
YouTube has officially begun rolling out the new channels, and is announcing a few pretty big ones this week. YouTube viewers can now look forward to regularly scheduled programming from Reuters and Young Hollywood, among others.
YouTube currently serves somewhere in the vicinity of 200,000 advertisers in any given quarter but the content featured on their new premium channels could open the doors for 6 or 7 million advertisers, according to YouTube’s VP of Global Sales, Lucas Watson.
Just hours ago, YouTube announced that new original channels will start appearing on YouTube next month. Over 90 channels have been announced so far, featuring popular YouTubers and celebs from Madonna to Tony Hawk.
