Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

60-70% Of YouTube’s Funded Channels Won’t See 2nd Round Of Funding


Out with the old, in with the new! Back in August, word got out that YouTube would be cutting funding to some of the less successful new channels that they had invested in as part of their original channels initiative. It looks like the time has come to weed out the channels that aren’t performing as well. Over the next few weeks, 30 − 40 percent of the original channels will be notified of continued funding, while the rest will, as Michael Learmonth of Ad Age puts it, “quietly go away.”

Read more

YouTube Goes Global With Original Content, Launches 60 New Channels

YouTube TV

Since YouTube invested in and began rolling out a slew of nearly 100 new content channels last year, viewers and analysts have been trying to determine whether or not the new original content initiative has been a success. In a post that went up on the YouTube blog last night, Global Head of Content Robert Kyncl reveals not only that the new original channels are thriving, but also that YouTube is preparing to go global with the initiative, launching 60 new channels in France, Germany, the UK and the US.

Read more

YouTube’s Original Channels May Be Doing Better Than You Think

YouTube TV

When YouTube announced their foray into original content nearly a year ago, nobody was sure what to expect. What would the channels and content be like? How would they perform? Nine months after the first original channels hit the video sharing site, YouTube Head of Content Strategy Jamie Byrne reports that the original channels are on par to be “the next great media brands.”

Read more

Ad Age Launches YouTube Original Channel Tracker

Ad Age Trending

Last year when YouTube announced that they’d be investing in original content and rolling out a slew of original channels nobody knew what to expect. Six months later, 100 new channels have been launched and while articles have been written about how YouTube original programming experiment has been going, there has been no really good way to track these channels’ successes and failures…until now.

Read more

Is AOL Looking To Go Head-to-Head With YouTube?


On Tuesday at the Digital Content NewFronts, AOL launched a brand new online video hub that will centralize all AOL video in one place. The AOL On Network seems to have a lot in common with many of YouTube’s new initiatives. The service will feature 14 content channels with original, curated content for all sorts of niches from entertainment to tech, style, food, business, health, travel and more.

Read more