Just how far would you go to raise money for charity (or for yourself)? Moolta, a video site that just launched today, lets users challenge their friends for charity or cash. Co-founder and CEO Noam Schwartz calls it “YouTube and Kickstarter’s awesome love child.” But with challenges like “shower in a public fountain,” “go into a bar naked,” and “give Santa a lap dance in the middle of a shopping mall,” I call it an arrest waiting to happen!
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
2012 was a very good year for social giving and MDG Advertising has the stats to prove it. In a new infographic, the company takes a look at how social media is transforming the way we give, including gifts, groups and givers engaged in digital donations.
By now you’re probably familiar with the Overly Attached Girlfriend, the wide-eyed, stalker of Justin Bieber, Carly Rae Jepsen, Drake and others. Well now Laina Morris, the real girl behind the Overly Attached Girlfriend meme, has decided to use her YouTube viral fame for good. This week she launched a new YouTube Series, Dare To Share, in an effort to raise money for good causes.
A Maryland student tired of being bullied posted her story on Reddit to help her in “gaining momentum” for a plan to get the bully punished. The bully engaged in all sorts of online and offline bullying, and after the student – under the pseudonym “Sarah” – started to dig around she found that other students had also been complaining. As the evidence mounted, a picture began to form: the bully was a menacing, vitriolic young man with a propensity for death threats.
The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users. It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, while they don’t even hit the top 5 when it comes to how much they post on their own page.
Ben Stiller has launched a new foundation to support children around the globe through educational initiatives. His foundation is raising money to build schools in impoverished areas around the world and, Stiller says, while that in itself has been challenging, what has been even more challenging is coming up with a name for the project.
The 100 Million Miracles program is an effort to use social media platforms to raise $100 million to benefit the more than 17 million children and families that the charity supports each year. Children’s Miracle Network Hospitals anticipates that its supporters – both individuals and corporations – will use their social media channels to spread the word to support children’s hospitals across North America.
Are your social cause social networking habits developed or were you born this way? Key findings from a new survey reveal differences in the way different ethnic groups engage in social change social media.
Google aims to eliminate the language barrier faced by users who wish to share messages of support for earthquake- and tsunami-ravaged Japan with its launch of Messages for Japan, which serves the dual purpose of automatically translating posts into Japanese and helping to raise funds for the country’s recovery efforts.
When a wayward 20-year old decided to get clean and turn his life around, he returned home to regroup, and his mother welcomed him back. The single mother, however, had but one bed in her small apartment, and though she conceded it to her son, he turned it down and slept on the floor. The mom then sought help in the digital world, and 15 minutes after she put out a call for a bed, she was answered. This is just one example of the many ways an Atlanted-based group is helping those in need using new technology.
