BermanBraun and msnbc.com added an extension to their Wonderwall interactive, photo-driven celebrity destination in the form of Powerwall, which substitutes CEOs, politicians, and royals for celebrities.
msnbc.com, BermanBraun Light Up Powerwall
Posts Tagged ‘Charlie Tillinghast’
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. NY Times: MSNBC.com Eyes Name Change
The New York Times‘ Brian Stelter is reporting that MSNBC.com is considering changing its name, in an effort to distance itself from the more opinionated cable network.
Charlie Tillinghast, MSNBC.com’s president, wrote in a memo last March, “Both strategies are fine, but naming them the same thing is brand insanity.” The channel and Web site are already separate companies.
Under the plan currently being discussed, MSNBC.com would become the web home for the cable network MSNBC, while a new address would become the home of the news content currently featured on the site.
MSNBC was originally founded as a partnership between Microsoft and NBC. Microsoft sold its stake in the cable channel in 2005, but retained a stake in the website.
Cruise the BLTWY for a Celebrity-Like Look at Politics from MSNBC, BermanBraun
Forget red states and blue states, and how politicians and candidates feel about issues: BLTWY, from msnbc.com and BermanBraun, dives right into the more important things, such as what political figures are wearing, where they’re eating, and how they’re spending their free time.
The look at the celebrity side of politics features a dynamic homepage, photo galleries, interactive polling, social-media integration, videos, and stories from the MSNBC Digital Network of sites, with BermanBraun spearheading build and design and overseeing programming and operations.
MSNBC Digital Network Rolls Out ServeView Ad-Rendering System
The MSNBC Digital Network announced that its ServeView ad-rendering system has been put in place on all of its story pages on msnbc.com, TODAYshow.com, NBC Nightly News with Brian Williams, msnbc tv, NBC Sports, and EveryBlock.
According to MSNBC Digital Network, when story pages load, the ServeView technology ensures that ads are within areas being viewed by consumers before rendering the ads, making them visible while users are interacting with video, text, photos, and other content.
msnbc.com Allows Clipping, Re-Posting of Specific Video Passages
MSNBC.com becomes the first news site to allow users to clip a particular part of video and post it on a blog or Web site.
The Wall Street Journal reports, the new feature to msnbc.com’s video player, which launches today, also makes it easier to find specific portions of videos.
Akin to using the “find” function on a text document, the MSNBC.com video player will let viewers scan the transcript of a video to locate a specific passage. The user can then highlight the text on the transcript and the player will automatically play that portion of the video. Viewers can clip that snippet of video and transfer it to a separate blog or Web site.
Charlie Tillinghast, msnbc.com’s president and publisher tells WSJ, users “want to pick the most interesting pieces. It allows users to dig into primary source material like a reporter would.”
> Click the image below to be taken to msnbc.com’s special Inauguration site to learn more about clipping…
