Posts Tagged ‘Check-in’

One of the first things that people usually ask Foursquare users is ‘why do you care?’  In fact, this is what people usually ask people that play FarmVille or CityVille, or even Tweet.  We live in a digital world where people usually have to eat their own snap judgments within a few weeks because they delve deeper into the technology and find some interesting use.

So, in that vein, while location-based services and check-ins may not have been a big deal to Google before, it is now — they just released a Google+ check-in leaderboard with their newest version of Google Maps for Android.

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This week social check-in app GetGlue announced that they closed a $12 million round of financing. The round, led by Rho Ventures, with participation from TimeWarner Investments, RRE Ventures and Union Square Ventures is the company’s largest round to date. But what are they going to do with the money? A spokesperson from GetGlue gave us the lowdown.

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Tampa’s Foursquare users are going toe-to-toe with real-life Mayor Bob Buckhorn. They are competing for the “mayor” title on the Web service. The competition started when Buckhorn initiated his own Foursquare account to engage citizens on his whereabouts in their city.

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Nokia looks to be one of the first location-based technology and vending machines working together. You may think that it seems to be a cool match, but will the connection last beyond its introduction at Social Media Week?

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Do you plan to attend a live taping of ‘The Tonight Show with Jay Leno’, ‘Late Night With Jimmy Fallon’ or ‘Saturday Night Live’? If so, you can now unlock exclusive stickers on GetGlue. This not only marks the expansion of GetGlue’s relationship with NBC, but it’s also the first time that a social TV app is letting fans check-in to a live studio audience.

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As social TV continues to grow in popularity, social entertainment check-in service GetGlue is making some exciting announcements.

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People who frequent the same places may be similarly-minded individuals. Eventually, they are likely to form a connection with one another. Why not apply that connection to social networking sites?

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While the general public seems to have grasped the value of accessing Facebook and Twitter from smartphones, it appears most people do not see the value of check-in apps like Foursquare. According to GigaOm, Liz Claiborne recently commissioned a study to find out how customers use mobile commerce tools. Only 30 percent of those surveyed said they expect to use mobile check-in apps.
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Totaling the score provides a broader group sentiment. Bubbalon says it “works on a granular level”, meaning social media users have the option to provide their feedback on a specific thing versus on the whole attraction. For example, users can express their feelings about a certain dish or drink in a restaurant compared to reviewing the whole restaurant.

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I have mixed feelings about check-in apps like Foursquare and Facebook Places. I some time like the idea of checking in at a location and sharing it with my social network as a way of sharing what I am doing. On the other hand, I don’t always remember to check-in and the process can be cumbersome. Smart Places is an Android app that significantly improves the check-in process of Facebook Places.
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