Game mechanics are a proven means for brands to initiate and maintain engagement with users. It’s become an essential social media strategy.
Using a newly available platform from Meebo, Cheetos snacks has launched a campaign, accented by its mischievous brand image, that adds discovery and social sharing to a game that’s played across the web, not on a specific social media platform.
After the jump, at least one idea you can add to your social media playbook.
