Posts Tagged ‘Chilean miners’

The rescue of the formerly trapped miners from the northern Atacama desert in Chile generated strong numbers for CNN.com, msnbc.com, and Univision Interactive Media, as previously reported by WebNewser, although the story finished second to South Korean boy band Super Junior on the Top 10 Most Tweeted Brands list, created by AdAge.com and social-media trend-analytics service What the Trend. Mashable has yet more statistics on online coverage of the Chilean miners’ story:

• Global news traffic hit a two-year high of 4,052,459 page viewers per minute at around 5 p.m. ET Tuesday, Oct. 12, just below the day when Barack Obama was elected president, Nov. 4, 2008, which saw 4,286,021 page views per minute, according to Akamai’s Net Usage News Index.

• Approximately 104,000 Tweets per hour contained one of the six top keywords related to the rescue — Chile, miners, Chilean, rescue, Pinera, and feurzamineros.

• The British Broadcasting Corp. drew a total online audience of roughly 8 million via its live video and blog feed, according to The Guardian.

• On social-media platforms, the word “Chile” was mentioned some 252,000 times last Tuesday and another 412,000 Wednesday, for a total of 667,000, according to social-media-measurement platform Trendrr, which added that there were also related mentions of words such as “miners,” “rescue,” and “men” in hundreds of languages.

• YouTube saw 16,100 new videos tagged “Chile” and “miners” appear by Thursday.

• Google search results for the top six terms mentioned above rose to more than 600 million Friday from some 243 million last Tuesday. Bing saw a similar uptick, delivering 173 million results, up from 60 million.



Because we just can’t get enough of those Chilean miners, this gem from FAILBlog illustrated the pitfalls of keyword-generated advertising:

see more funny videos

The rescued Chilean miners may have prompted huge usage upticks for media outlets like CNN.com, msnbc.com, and Univision Interactive Media, but the thrilling tale was only good for second place on the Top 10 Most Tweeted Brands list, created by AdAge.com and social-media trend-analytics service What the Trend, as the miners were topped by South Korean boy band Super Junior.

How does the Top 10 Most Tweeted Brands list work? From the Notes section at the bottom of the AdAge.com post:

We broadly define “brands” to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady Gaga, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it’s clear that related Twitter conversations are basically all about the same topic, even if they use different keywords.

The rest of the list, following Super Junior and the Chilean minors: Nobel Prize, Twitter, David Arquette-Courtney Cox, NFL, BET Hip Hop Awards, MLB, X-Factor, and The Simpsons.

msnbc.com unearthed its results from the rescue of the formerly trapped miners from the northern Atacama desert in Chile, saying that it served more than 10 million related video streams Tuesday and Wednesday.

The MSNBC Digital Network site added that it served more than 6 million live video streams during the actual rescue effort, from 3 p.m. Tuesday-midnight Wednesday, topping the 5.5 million reported by CNN.com.

msnbc.com said the Chilean miner story marked its second-most live video streams of all-time, behind only the inauguration of President Barack Obama.

Univision Interactive Media compiled statistics for coverage of the rescue of the formerly trapped miners from the northern Atacama desert in Chile by Noticias Univision and mobile site Univision Móvil.

Noticias Univision drew 2.6 million page views Tuesday, up 22 percent from its previous record, which was set Tuesday, Sept. 14. Its total of 221,000 unique cookies was 16 percent higher than its previous record, which was set Tuesday, Nov. 4, 2008, the day Barack Obama was elected president of the United States, and its 290,000 visits were up 18 percent from its previous record, also set on Election Day 2008.

The average session on Noticias Univision Wednesday was 19 minutes and 49 seconds, due largely to live streaming, blowing away the record of 13:31, set Tuesday. The previous record of 6:46 was set Saturday, Sept. 25. More than 10,000 live streams were being viewed simultaneously at about 11:10 p.m. ET Tuesday.

The site’s En Vivo section totaled more than 866,000 page views Tuesday and Wednesday, as well as more than 205,000 visits, with Wednesday producing 706,000 page views, 158,000 visits, and 118,000 unique cookies.

On the mobile front, Univision Móvil scored a record 1.2 million visits Wednesday, with more than 2.7 million page views, second only to the 2.9 million it collected on the first day of FIFA World Cup 2010 South Africa. Univision Móvil’s two-day totals were 5 million page views and 2.2 million visits.