“If advertising is so great, why the hell is it broken right now online?” This is the question that TED curator Chris Anderson is trying to answer with TED’s Ads Worth Spreading challenge.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Have you ever stopped to think about how YouTube and web video are driving innovation around the globe? Chris Anderson of TED gave a compelling talk earlier this month on the rise of web video and how it is driving innovation in basically every arena, from dance to science to our understanding of different cultures and more. Anderson’s 20-minute talk is definitely a must-see for anyone interested not only in web video, but also in how the internet and social media is affecting us all, inspiring us to become better at what we do.
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The recent Popkomm conference in Berlin demonstrated that mobile music has yet to take advantage of the ‘long tail,’ Wired reports, but that it’s probably because the wireless carriers aren’t embracing the kinds of open standards that are common in desktop-based Web 2.0 efforts.
The ‘long tail’ is Wired editor-in-chief Chris Anderson‘s theory that companies can succeed by selling limited quantities of vast amounts of lesser-known media (e.g. Netflix, Amazon) in addition to selling millions of copies of a few hit products.
An example of the trouble mobile music is running into is 24/7 Entertainment; the CEO said at the conference that while the company offers a catalog of 4.5 million tracks, fully 66 percent of them haven’t been purchased even once. On the other hand, an eMusic managing director said, “Three quarters of eMusic’s entire four million track catalog sells at least once every year—or, to put it another way, we sell more than 50 percent of our catalog at least once every quarter.” Check out the full article; lots of good stuff in this one.
