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Chris Wilkes

Hearst Magazines’ Michael A. Clinton Talks Tablet, Avi Zimak’s New Post

HearstMagazinesLogo.jpgHearst Magazines president and marketing and publishing director Michael A. Clinton spoke with AdAge.com regarding Monday’s announcement that Avi Zimak had been named to the newly created post of advertising director, tablet media, saying:

There’s a lot of interest from advertisers and agencies about what they can do on iPad and tablet editions. It’s an emerging business, obviously, so there are a lot of unknowns. So his job will be to keep the internal world and the external world up to speed on what’s happening on the advertising side of tablets.

(Hearst Magazines Digital Media vice president of digital editions and audience development) Chris Wilkes runs our tablet initiatives and our e-reader initiatives, but we believe that the integration of print, digital, and tablets is very exciting to advertisers as they build cross-platform buys from us. Avi will be the advertising liaison on that side of the platform.

The individual publishers and their teams will sell their own vertical apps as part of their initiatives, but then we’ll have corporate initiatives, as well.

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Think Mobile Will Address Digital Magazines And eComics

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Next Thursday, MediaBistro is hosting a mobile technology conference in San Francisco its got a couple of sessions that look interesting for digital publishers. The Think Mobile conference will take place on Thursday September 23rd, at the Mission Bay Conference Center at UCSF.

Topics include, “Adapting Print in a Mobile World” in which Kimberly Lau and Chris Wilkes – executives from Hearst Digital – will discuss how to bring print brands into a mobile world through applications and mobile sites.

In another session, “Perfecting the User Experience,” David Steinberger, CEO of comiXology will talk about how comic books can be turned digital. His approach is not to just reformat print content for the mobile reading device, but rather to create content with the device in mind.

For more information on the event, follow this link.

Hearst’s Chris Wilkes on ‘The App Lab’

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Hearst Magazines recently announced that it would be opening The App Lab at its New York headquarters to offer educational sessions and testing of its mobile content and applications. For the company’s digital VP Chris Wilkes, partnering with marketers and agencies at the early stage of development was a no-brainer.

“There’s a lot of confusion in the marketplace around not just tablets, but when the consumers will come and what do they want and how should we execute it,” he said in our Media Beat interview. “And it makes a lot of sense for us to build on something that we’ve started internally and open that up to the broader audience that includes our business partners.”

Wilkes also discussed how the company is incorporating video into its apps and gave tips to print publishers looking to enter the digital market. One piece of advice: put the needs of your readers first.

Part 1: Hearst’s Chris Wilkes on Landing a Mobile or Digital Job

Part 3: Hearst’s Chris Wilkes: iPad is a ‘Gateway’ to Selling Digital Content

Chris Wilkes discusses how print brands can create applications and mobile sites that meet consumer needs at Think Mobile on September 23 in San Francisco.

Hearst’s Chris Wilkes on Landing a Mobile or Digital Job

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As VP of digital editions and audience development at Hearst Magazines, Chris Wilkes says his job is to focus “100 percent” on the company’s digital activities. That means overseeing websites, formulating iPad strategies, and most importantly these days, deciding which magazine brands should have a mobile app.

So, now that online and mobile media seem to be the only areas of the industry experiencing growth, what exactly does it take to get a gig with Hearst Digital?

“There are certain intangible qualities that I think are really important, sort of tough to define metrics like do they get it?” explained Wilkes. “Do they really have experience being a consumer in this space, so that they understand the business implications of decisions we make? Are they adaptable?”

Watch the full video to learn more about what Wilkes looks for in new hires and how Hearst acquires its sites not connected to print magazines.

Part 2: Hearst’s Chris Wilkes on ‘The App Lab’

Part 3: Hearst’s Chris Wilkes: iPad is a ‘Gateway’ to Selling Digital Content

Chris Wilkes discusses how print brands can create applications and mobile sites that meet consumer needs at Think Mobile on September 23 in San Francisco.