In order to produce the white paper, PR Newswire interviewed 644 marketers. As a result of those interviewed it was found that those marketing content via LinkedIn, 57% had acquired new customers through that social network. Fifty-seven percent of those using blogs also acquired new customers, as did 48% of those using Facebook and 42% of those using Twitter.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
“We’ve found no correlation between time of content publication and level of engagement.”
Chris Baccus, AT&T’s Executive Director of Digital & Social Media, uses data to drive his social media strategy. But what data? Data collected from social media initiatives is far from “clean.” That’s compounded by disparate views of which metrics should be used to measure social media performance and ROI.
After the jump, my last installment reviewing the presentations at Useful Social Media’s Corporate Social Media Summit, I’ll relay more valuable insights from brands at the forefront.
