Twitter and (RED) want Tweeters to turn the map red in honor of World AIDS Day Wednesday, adding red to the (RED) map for every Tweet that contains the hashtag #turnred.
Head of social innovation and philanthropy Claire Williams Diaz-Ortiz posted on the Twitter Blog:
This year, nearly half a million children will be born with HIV.
By 2015, that number could be zero. Imagine it — the first generation of children in 30 years to be born without HIV.
When this disease first began ravaging societies around the world, the Internet as we know it was a mere infant, cell phones cost $4,000, and the idea of an open, global exchange of information with the tap of a few keys was just a dream.
Now, a Tweet can reach millions of people in seconds.
