Posts Tagged ‘CNBC’

25 Minutes to Come Up with a Great Super Bowl XLV Headline

CNBC sports business reporter Darren Rovell normally runs a Twitter contest after big games, asking his followers to submit the best headlines referring to the action that just took place, and retweeting the winner. Rowell is upping the stakes for Super Bowl XLV, with some help from Sony Music Entertainment‘s Columbia/Epic label.

The winner of Sunday’s contest will receive two tickets to see Harry Connick Jr. live in Boston at the end of April, including transportation for two, a hotel room, and a backstage postshow meeting with the singer. A copy of Live on Broadway, Connick’s new CD./DVD, set to be released March 1, will also be included.

Entries will be accepted for 25 minutes following the conclusion of the game.

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NBC Universal Bringing Social-Media Initiatives to Las Vegas for 2011 CES

NBC Universal, official broadcast partner of the 2011 International Consumer Electronics Show, to be held in Las Vegas Jan. 6-9, has social-media and online plans for the confab, as well.

On Friday, Jan. 7, Bravo Media will debut social-media experience @bravotv, which will allow fans to interact with Bravo personalities, as well as rolling out the Bravo iPad app, which permits engagement during shows.

Aubrey O’Day, star of All About Aubrey, a docu-reality series that will premiere on Oxygen this spring, will host a live chat on OxygenLive! Saturday, Jan. 8.

CNBC media and entertainment reporter Julia Boorstin will update the Media Money blog with CES news, and the CNBC Real-Time iPad App and premium, professional-level online and mobile service CNBC PRO will be on display at the NBCU booth.

And NBCU will team up with Sharp again to open the doors to The Hub multimedia lounge, where business and entertainment Webcasters and bloggers will post their reports digitally and through social media.

CNBC Real-Time iPad App Now Available

The CNBC Real-Time iPad App is now live and available free-of-charge via the iTunes Store, featuring live real-time stock quotes directly from the New York Stock Exchange and NASDAQ Marketplace, breaking news alerts, video clips, video-on-demand, and customization.

Users of the Apple tablet will have access to: live real-time stock quotes and charts, including company-specific news, related video, returns, key metrics, historical interactive charts, index comparisons, and technical indicators; My Stocks, which allows users to create customized watch lists and follow their stocks; the ability to set up a customized real-time ticker; and market data including pre-markets, Dow Impact, global stock indexes, currencies, commodities and bonds, and historical treasury yield curves.

CNBC Digital vice president Scott Drake said:

The CNBC Real-Time iPad App brings the power of CNBC to the iPad in an engaging, highly interactive, and visually rich experience. We are proud to announce this latest addition to our extensive suite of digital financial products that ensure that the real-time data, news, and analysis investors care about are available to them across multiple platforms when and where they need it.

CNBC Adds Lou Tosto as Senior VP, Digital and Mobile Ad Sales

Lou Tosto joined CNBC as senior vice president, digital and mobile advertising sales, and he will be responsible for leading the digital sales team and creating marketing solutions for clients across the business network’s digital platforms.

Tosto had been senior VP of sales and operations at ad-technology provider Linkstorm. Prior to that, he served as VP of advertising, Eastern region for BusinessWeek for seven years.

CNBC chief revenue officer Tom O’Brien said:

With more than 20 years of both advertising sales and business media experience, Lou brings to CNBC an incredible depth of digital sales knowledge, as well as exceptional relationships with agencies and clients. He has a proven track record of delivering sophisticated sales solutions for customers, and I am confident that, under his leadership, the CNBC digital sales force will monetize our brand in a way that is reflective of our premium position in the marketplace.

CNBC to Debut Documentary The Facebook Obsession Jan. 6

FacebookLogo.jpgPerhaps hoping to capitalize on the popularity of Facebook-related feature films The Social Network and Catfish, as well as the social network’s announcement Wednesday of changes to groups and the ability for users to download their shared information, CNBC will debut original documentary The Facebook Obsession Thursday, Jan. 6 at 9 p.m. ET.

Correspondent Lester Holt will conduct a thorough examination of the social-networking site, with help from its founders, “friends, and foes, CNBC said. The Facebook Obsession will repeat the same night at 10 p.m., midnight, and 1 a.m. From the cable network’s announcement:

Correspondent Lester Holt delivers a comprehensive look at how this Internet phenomenon, with half a billion users, is affecting society in ways most people are unaware of. From a girl who is reunited with her birth mother with the help of Facebook, to a woman who lost her job because of her online postings, The Facebook Obsession explores how the site is fundamentally altering American life for better or worse; even the White House and many police departments have their own Facebook pages. Holt also investigates what kind of user data Facebook sells to advertisers, and explores the foundation of the business model that has sparked intense controversy over privacy concerns.

All iPhone All the Time

iPhone 3G_708.jpgIt’s gotten so you can’t look at any blog or news site without seeing at least one story on the upcoming launch of Apple‘s iPhone 3G. Some of the more interesting ones we found this morning:

News.com: UK Demand for iPhone 3G Halts O2 Preorders
UK operator O2 decided to take pre-orders for the iPhone 3G on its Web site, so it sent texts to its customers yesterday morning giving them a heads up that they could sign up for the upgrade early. Demand was so high that O2′s site crashed minutes after it started taking pre-orders, forcing it to shut down the system.

MSN MoneyCentral: A Billion-Dollar Weekend for Apple
MSN’s MoneyCentral blog predicts that Apple will rake in a billion dollars this weekend from the iPhone alone if it sells just two million units. The figure doesn’t include all that potential revenue from application downloads on the iTunes AppStore.

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