Spotify announced a global partnership with Coca-Cola that leverages the beverage company’s scale and reach to expand the digital music service to new markets. “I can’t think of any brand that has the same amount of ubiquity in the world as Coke,” said Spotify founder Daniel Ek.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Tumblr is known for jaw-dropping visuals and hyper-focused topics, which is why brands have to think outside the advertising box to have a blog that fans will care about. Coca-Cola’s new Tumblr page features one of the great designs of the last century: the classic Coca-Cola bottle.
When Pepsi introduced their social vending machines based on sending drink gifts via messages to a friend’s cell phone number, I wrote: I’m a little leery about the security issues related to having vending machines store people’s names and their cell phone number. I also think that this system would work better using NFC (Near Field Communications). Apparently, Coca-Cola was thinking something similar when designing their vending machine.
Read more
Share@Site is a new product using SNORFID (Social Networking over RFID). It was used for the first time at Rock’n Coke 2011 Festival by Coca-Cola. With the new social media product, the attendees of Rock’n Coke shared their festival experiences instantly on Facebook throughout the event. Visitors were given their own individual RFID wristbands entering the event area. Then, they synchronized their Facebook accounts with their wristbands at user friendly registration kiosks.
An interesting and rather clever social media move by Pepsi was buying competitive keywords that resulted YouTube searches for “Coca-Cola” generating a sponsored link to the Pepsi polar bear spot. Of course, Coca-Cola retaliated and searches were redirected to coca-cola.com.
“Embed social media across the fabric of your company to become a better business.”
Richard Binhammer, Head of Social Media and Corporate Reputation Management at Dell drove home one of the key takeaways from The Corporate Media Summit 2011 held in New York this week.
What’s the best way to make this happen? Lessons culled from more than a score of presenting brands at the social media forefront after the jump.
Coca-Cola is 125 years old and they are celebrating in style, with the tallest and brightest single-building projection mapping campaign of all time.
One of the key findings is that many companies are still cautious about how much they allow fans to participate and are limiting engagement with only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
It would be really interesting to see how coupons will evolve further in the coming decades. Retailer may issue coupons to individuals redeemable only through DNA samples as a measure of fraudulent coupons.
Coca-Cola is taking its mobile marketing ideas to the Olympics. The beverage giant, which, as an official sponsor of the Beijing Games, has a whole huge deal going on over there, has hooked up with Chinese marketing firm Pioco to distribute ads via Bluetooth at the thousands of hotspots set up in and around Beijing, MediaPost reports.
Apparently, folks with Bluetooth-enabled phones in any of Pioco’s hotspots will get a text message asking if they want to opt in. If they agree, Coke’s ads will start downloading to their phone.
Presumably, Coke will offer the recipients something to make it worth their while to accept the ads.
This is the company’s second mobile marketing campaign in as many months. In July, it partnered with ChaCha to use the ChaCha 1:1 Mobile Marketing Solution to interact with consumers via text-to-play and text-to-win games at the Allstate Brickyard 400.
