Did you know that 96 percent of the top 250 internet retailers have a presence on Twitter, and command an average follower count of 57,097?
These impressive numbers are only bettered by Facebook, which has a slight edge over Twitter in overall usage (97 percent) but dwarfs the micro-blobbing network in audience size. The top Facebook-using internet retailers average almost one million fans a piece, and some 43 retailer Facebook Pages have more than a million Likes.
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Even Facebook is growing and evolving and requires enterprise-level solutions like eBay’s to handle the massive media and content-sharing for its 750 million users. With all that sharing at that scale involves commercial transactions — buying and interacting with major consumer brands and products.
Mobile commerce is expected to destabilize the traditional shopping and is set for steady growth over the next five years, according to a Forrester report. The report forecasts that shopping via smartphones will account for $6 billion (2% of the e-commerce) by the end of 2011 and will rise to $31 billion (7% of the internet sales) mark by the year 2016.
